TAG Heuer launches two limited-edition chronographs that honour the legendary Formula 1 champion Ayrton Senna, blending cutting-edge design with rich motorsport heritage.
TAG Heuer continues its heartfelt tribute to Ayrton Senna with the unveiling of two stunning limited-edition chronographs, launched during the vibrant São Paulo Grand Prix—a fitting backdrop for celebrating one of Formula 1’s most iconic champions. This latest release deepens a partnership that began in 1994, with a collection inspired by Senna’s legendary speed, precision, and relentless pursuit of excellence.
The headline piece is a robust 44mm automatic chronograph, crafted with a lightweight yet durable black DLC (diamond-like carbon) titanium case. This timepiece is designed for enthusiasts who appreciate both high performance and exquisite detailing.
The vivid yellow accents capture the spirit of Senna’s racing helmet and the vibrant colours of the Brazilian flag, creating an immediate visual connection to the champion’s heritage. The forged carbon bezel adds a technical edge and resilience, while the yellow rubber strap not only enhances comfort but echoes Senna’s daring style on the circuit.
Inside, this watch is powered by the reliable Calibre 16 automatic chronograph movement, boasting 42 hours of power reserve and 200 metres of water resistance—making it fit for adventurous wear beyond the track. The dial features three sub-counters with contrasting hues for maximum legibility, and the Senna logo graces both dial and case back, underscoring exclusivity.
The companion piece is a sophisticated 43mm quartz chronograph that pays homage to Senna’s personal style, featuring the celebrated S/EL (Sports and Elegance) bracelet—a design closely associated with the champion himself. Its stainless steel case is polished to a fine sheen, while the black sunray dial is enlivened by striking yellow and green touches.
A tachymeter bezel etched with the Senna name and emblem adds a collector’s favourite detail. This model is limited to 3,000 pieces worldwide, blending sporty elegance with historical homage.
TAG Heuer masterfully balances aesthetics and performance in this model. The watch is waterproof to 100 metres and equipped with a quartz movement celebrated for its reliability and precision.
Both chronographs embody TAG Heuer’s “Designed to Win” ethos, inspired by Ayrton Senna’s defining motto: “Being second is to be the first of the ones who lose.” This spirit resonates throughout the watches’ design and technical prowess, connecting owners not just to a timepiece but to a story of challenge, triumph, and passion.
The collaboration extends beyond watchmaking, with TAG Heuer proudly supporting the Instituto Ayrton Senna, a social institution committed to Brazil’s youth development through education. This partnership honours Senna’s legacy in a meaningful way, demonstrating that the values of resilience and excellence extend far beyond the racetrack.
For collectors, motorsport fans, and style-conscious wearers alike, the TAG Heuer Formula 1 Chronograph x Senna editions offer not only a celebration of Ayrton Senna’s enduring legacy but also a chance to wear a beacon of precision engineering and vibrant storytelling on the wrist.
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