Hasselblad, official partner of Luxurious Magazine and the company, famous for over half a century for its world-leading, technically advanced, medium format cameras for high-end professional and amateur photographers.
Now with an additional portfolio of ground breaking luxury consumer cameras (the Lunar and Stellar) for photo-enthusiasts worldwide – opened for business in Tokyo’s fashionable Harajuku area on September 14. The store launch in Japan was the latest move in Hasselblad CEO Dr. Larry Hansen’s extensive new investment programme aimed at making it easier for more people across the globe to own a Hasselblad camera.
The Stellar is the luxury aficionado must have camera for 2013 due to it being the most affordable Hasselblad branded camera in their range and will undoubtedly prove to be a popular item in the new store. The Stellar is Hasselblad’s second foray into the consumer photographic marketplace. Earlier this year the manufacturer of the world’s most advanced medium format camera system launched the Lunar – an acclaimed revolution in consumer camera design. Stellar is the follow-up camera in an on-going programme of product launches targeting the lifestyle/luxury sector.
The new store – a one-stop-shop of all things Hasselblad – is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques.
William Penrice, Hasselblad Japan President said: “We are very excited about the growing interest in our products in Japan and this new store helps us to fulfil our promise to enable all fans of our brand to have a chance to own one of our outstanding cameras. Our exclusively designed Tokyo premises include a fully functioning photo-studio, a gallery and a creative space for photographers. We also have a unique display area showcasing the company’s heritage products including examples of our classic V System and space cameras favoured by US astronauts. This is the first time in our history that we will be providing direct sales in store as opposed to the standard commercial protocol with partners, distributors and dealers. This is why our new team in Tokyo comprises only specialists with extensive retail experience. This store launch is a brand new challenge for the company and we are all very excited and enthusiastic about its future. We want people to just drop by whenever they can and browse, not just our latest cameras, but also enjoy a snapshot of our heritage and history.”