Legendary camera company, Hasselblad, the doyen of professional photographers throughout the world introduce the Lunar luxury camera.
- DSLR-like performance thanks to the highest technology APS-C 24.3 MP sensor with 25AF points focusing matched to an Ultra fast Processor with real time image processing and accurate RAW to JPEG translation.
- Accurate composition for both still and video in any light conditions thanks to the Ultra-bright 3” high definition display and revolutionary OLED viewfinder that guarantees superior contrast and ultra fast response.
- One-touch instant full HD video recording to shoot in Auto or fully manual mode. Focus and exposition control plus the connection for an external microphone and the option to use larger A-mount lenses for professional video creation.
- Instant shutter response (0.02 second release time lag) ten frames per second and an extremely Wide ISO 100 -16000 range.
- The camera software includes an exceptionally comprehensive set of creative styles, picture effects, scene selections and the smart ”intelligent face registration” making the shooting experience even more fun.
- Auto HD, DRO and Anti-motion blur mode.
- An Innovative TriNavi system for DSLR-like tuning, two flash options and Anti dust system complete the Lunar state-of-the-art package.
‘Lunar will appeal to people who demand the very best. The finest things in life.’ Dr. Larry Hansen
The Hasselblad lunar comes in a luxurious variety of grip materials:
- Wood (Beech, Olive, Pear and Mahogany)
- Italian Leather (Multiple Colours)
- Carbon Fibre (Black, Titanium, Silver)
CEO Dr. Larry Hansen comments: “I am determined that Hasselblad will have camera solutions at the top of each photo-segment in the marketplace, including SLR-type cameras and smaller compact capture devices.”“I have always been a passionate photographer but I never thought that any manufacturer had actually made a camera for me. By that I mean a top quality camera that is easily portable, takes fabulous pictures and is, at the same time, stunningly beautiful, in the same way that a high-end tourbillon watch or a Ferrari is considered beautiful.” He admits: “The truth is that nobody actually needs to buy an expensive watch – but the watch industry is still a 30 billion euro business. The same principle applies to pens. You can buy a pen for a couple of euros – but people are still spending 100,000 euros just to acquire the very best pen in the world. And look at the car industry. That market provides very cheap transportation devices but it also manufactures super luxurious models made from high-tech materials derived from F1 technology. Or the boat business. Let’s face it. You can buy a simple, practical dinghy that does a good job floating. Or at the other end of the scale there are super yachts I think car magnate Ettore Bugatti summed it up when he made the point: ‘Nothing is too beautiful. Nothing is too expensive.’