The Mercedes-Benz Aspiration: Make the new S-Class the best car in the World.

With three main engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", the latest incarnation of the S-Class has once again pushed the boundaries of current automotive technology.

There are very few automotive companies in the world capable of building a car that will be acclaimed as the best car in the world, Mercedes-Benz is one of these few and their latest S-Class is equipped to step up to the mantle.

With three main engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the latest incarnation of the S-Class has once again pushed the boundaries of current automotive technology. The new Mercedes-Benz S-Class is not just a technological spearhead for the company but for automotive development as a whole. Each generation of automotive enthusiasts expect the new S-Class to set standards not seen within the luxury motoring sector with sole goal of garnering the accolade of “The best automobile in the world”.
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said : “Rather than being about safety or aesthetics, power or efficiency, comfort or dynamism, our aspirations were ‘the best or nothing’ in every respect. No other car stands for the Mercedes-Benz brand promise more than the S-Class.”
The new Mercedes-Benz S-Class is not just a technological spearhead for the company but for automotive development as a whole.
 
Perfection to the smallest detail results in “The Essence of Luxury”. This pursuit of the best is particularly noticeable in the sumptuous interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realization, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model – and for themselves.
 
Often disregarded but probably the most important aspect of any vehicle is safety. What started with PRE-SAFE® ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz call this their “Intelligent Drive” system. The 2013 version of the S-Class showcases a whole host of new systems resulting in a luxury vehicle even more comfortable and safer. Mercedes-Benz motor vehicles are one of those companies who’s products are instantly recognisable by the general public. The classic Mercedes face runs like a golden thread through the brand’s history.
“The sophisticated design of the S-Class has always been an expression of luxury and automotive grandeur of its era. And our new S-Class continues this tradition. With its classic architecture and flowing silhouette, it is a modern embodiment of sensual clarity. The design draws a line from the sophisticated, progressive design idiom to the classic elegance of our 1930s cars – intelligence that speaks to the emotions. Stylish sportiness and sensual forms in synthesis with timeless clarity and effortless superiority make the S-Class a true design icon,” says design chief Gorden Wagener.
Perfection to the smallest detail results in "The Essence of Luxury". This pursuit of the best is particularly noticeable in the sumptuous interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear
 
To underline the effortless superiority of the new S-Class, and its ambition to lead through innovation, the radiator grille is now larger, upright with a distinct three-dimensional design. With its long hood, flowing, domed roof line and the gently slanting rear end, the new Mercedes-Benz S-Class has classic sedan proportions. The size and space have been fashioned in such a way that the S-Class appears luxurious and prestigious, with a powerful roof line in keeping with the car’s sporty coupé-style intentions. All of these design enhancements freshen up the styling but never let you forget that it is a Mercedes-Benz motor vehicle.
 
The interior design of the S-Class has not been left out of the raft of improvements and innovations. Expressive character derives from a uniquely fluid, sensuously elegant style. Horizontal elements and lines create a setting characterized by visual breadth and calm solidity. High quality materials and components, elegantly harmonize with clarity and functionality: the interior design of the S-Class combines exquisite space and comfort, space and user-friendliness.
 
The coordinated use of high-quality materials and colours result in an exclusive interior seemingly cast from a single mould, on top of this the designers at Mercedes-Benz have included a generous use of wood trim, especially in the dashboard and centre console. Metallized switch surfaces with pearl-effect paint finishes in three colour shades to suit the interior colour particularly accentuate the outstanding quality.
 
For passengers seated in the rear, the experience is simply first-class – the design and exclusivity of the seats, door panels and all controls continue the high-quality theme as witnessed in the front of the vehicle.
 
For passengers seated in the rear, the experience is simply first-class – the design and exclusivity of the seats, door panels and all controls continue the high-quality theme as witnessed in the front of the vehicle. As an additional individualization feature, there are rear seat packages available in the Special Order Program which incorporate a Business centre console combining personal comfort with practical convenience (additional storage compartments, folding table, two-place seating in the rear, etc.).
Editorial Team

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