Hasselblad, the iconic international brand favored by many of the world’s most talented professional photographers, has launched a brand new exclusive full frame camera, the Hasselblad HV.
Hasselblad has entered 2014 with a lot of brand new interesting products such as the Lunar Limited Edition and nothing less than the new H5Dc. Only a few days from the official launch of their new medium format camera with CMOS sensor, a product expected to revolutionize the high-end professional camera market. Hasselblad has unveiled a fantastic piece of equipment to the full-frame marketplace, and what an extraordinary camera it is!
The stylish new Hasselblad HV, which is available immediately, will retail at €8500 (excluding taxes) and boasts some of the most advanced camera technology ever engineered for the enthusiast’s marketplace. This is the camera that the luxury market craved for. The Lunar was a stylish camera that carried the iconic Hasselblad name proudly, but the new HV is a camera that users of all levels can truly push to the limit, a camera that is capable of both stunning images and excellent quality video.
Announcing the launch Hasselblad CEO Ian Rawcliffe said: “The new HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style. And the HV doesn’t just look good; it feels good to hold too. We maintained a sharp focus on ergonomics and we used only premium materials like titanium, high-grade aluminum and latest ‘tough as nails’ PVD coatings.”
He added: “There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy. Our brand new HV DSLR will completely satisfy all those who wish to not only treat themselves to an exclusive photo-icon but also revel in crafting exceptional pictures and video with an exceptional camera”.
Luxurious Magazine founder Paul Godbold said: “I have been waiting for this camera for about a year. My experiences as a Hasselblad Lunar user have been fun and rewarding, but the specifications on the HV and wonderful looks makes this something that I must have!”
The Swedish camera producer designed the Hasselblad HV for amateurs and photography enthusiasts but taking a look at the technical specifications it’s easy to understand that this powerful camera will soon become part of the main kit of a wide range of professional photographers. The new and easy to use HV has a 24.3 megapixel full-frame sensor and comes with a legendary Carl Zeiss 24-70mm lens, ensuring extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD moviemaking capability for outstanding performance, even in dark conditions.
The HV ships with a specially designed, extremely robust and high performance ‘super resin’ case (like the pros use) guaranteeing extra protection from dust, water, chemical agents, impacts and shocks. It can also deal with extreme weather conditions (from minus 40°C up to 80° C). This lightweight case doubles as an integrated organizer to hold not just the camera, all cables and chargers, memory cards and photo-literature but also an iPad and a regular size laptop.
In addition to the wonderful design, the Hasselblad HV has ‘all the numbers’ to compete with the very best full-frame cameras in the market.
For more information visit: www.hasselblad-hv.com
By Simone Zeffiro