Campari® has officially unveiled Uma Thurman as the star of the Campari Calendar 2014, which will be captured by noted fashion photographer, Koto Bolofo.
The iconic, edgy actress takes the lead in next year’s edition of the Calendar, which has been named ‘Worldwide Celebrations’, with each month focusing on a unique festival from a number of different cultures around the world. Through this intriguing new theme, Campari intends to highlight how cultures around the world have become more global than ever before, and reinterprets each celebration through its spirit made of passion, style and charisma.
Uma, who has starred in a number of high-profile blockbuster movies such as Pulp Fiction and Kill Bill, follows in the footsteps of previous Campari Calendar heroines, including stylish and passionate actresses, Salma Hayek, Eva Mendes, Jessica Alba, Milla Jovovich and Penelope Cruz.
On starring in the 2014 Campari Calendar, Uma Thurman said: “To be a part of such a globally-renowned project for an iconic worldwide brand is a pleasure. I particularly admire the theme this year as I am able to share a worldwide journey of discovery, passion and style with Campari lovers around the globe. Each month, the true essence of a ‘global celebration’ has been captured beautifully thanks to Koto, a highly-acclaimed photographer with a keen eye for creating intriguing, stimulating and truly dynamic imagery.”
Koto Bolofo is the latest photographer to be at the heart of the renowned Campari Calendar, for its 15th edition. Originally from South Africa, raised in Great Britain, and now residing in France, Bolofo is a true world citizen enabling him to embody the theme of the Calendar even further. Bolofo is renowned for his powerful portraits, innovative fashion shoots and numerous short films. He has shot for many high-profile publications including Vogue, Vanity Fair and GQ, and has created advertising campaigns for luxury brands such as Louis Vuitton and Dior.
On shooting the 2014 Campari Calendar, Koto Bolofo comments: “Campari’s ethos of consistently creating striking and powerful imagery for its world-renowned Calendar aligns perfectly with what I consistently strive to achieve in my work. To work on this project with a beautiful and talented actress such as Uma Thurman is an honour, and has provided me with an opportunity to push the Calendar’s boundaries and defiantly capture the passion and style which is centred on this year’s truly inspiring theme.“
Bob Kunze-Concewitz, CEO of Gruppo Campari added: “The unrivalled legacy of the Campari Calendar is set to continue this year with the aim of delivering even more invigorating and inspiring imagery. Once again, boundaries will be pushed in order to stimulate peoples’ imaginations with a voyage of discovery each month to explore worldwide celebrations, and the theme this year couldn’t be more appropriate to do so. With this in mind, we very much look forward to unveiling the 2014 Calendar later on this year.”