Prince’s Countryside Fund & New Holland Agriculture ‘Up to Speed’ Scheme

Prince’s Countryside Fund & New Holland Agriculture ‘Up to Speed’ Scheme

The Prince’s Countryside Fund and New Holland Agriculture are launching their new ‘Up to Speed’ scheme, offering three lucky recipients the use of a New Holland machine for a year.

The Fund and New Holland are working together to help ensure that forward-thinking farmers can get their business ‘Up to Speed’.

The scheme is open to any British farmer who can justify how the loan of a New Holland machine will help their business develop and therefore become ‘up to speed’. This may be:

  • A new entrant who could use the machine to kickstart their business.
  • An existing farmer who is looking to become more efficient on farm.
  • A farmer who is looking to develop and/or diversify their current enterprise.

There are three different New Holland machines available for loan: Boomer Compact tractor, T6 or T7 tractor and a TH telehandler.

One of the industry leading New Holland Agriculture tractors

Applicants must be aged 18 and over, with a British driving or tractor licence, UK citizen with a UK passport and a resident in the UK. All you must do to apply is fill in an application form and upload a short supporting video explaining why you deserve the machine.

JB Gill, JLS band member, and ambassador for The Prince’s Countryside Fund said: “Over the past ten years the Fund has been championing British farms and encouraging their sustainability. This partnership with New Holland is a fantastic opportunity for farmers to make a real difference to their business.”

Side view of New Holland Agriculture tractor

Pat Smith, New Holland Business Director UK said: “We are very excited to be teaming up with The Prince’s Countryside Fund on this fantastic venture by giving three farmers in the UK a unique opportunity.

We at New Holland are very proud to be the major British tractor manufacturer, we value our heritage here in Basildon, Essex, and we are dedicated to supporting British agriculture and British farmers. We think this could be an excellent leg up for the three lucky beneficiaries!”

Applying for the ‘Up to Speed’ scheme

Applications open at 12 pm on Monday 27th January 2020, and close at midnight on Sunday 1st March 2020.

To find out more, and apply, please visit:

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