With the announcement of its latest collaboration with British pop singer, Jessie J., PIAGET continues its reign as the watchmaker and jeweler of choice to the music industry’s top performers. In her new video, “Domino” from her debut album, Who Your Are (Platinum Edition), the singer-songwriter chose a Piaget Polo as the ultimate fashion accessory. The iconic timepiece is handcrafted in 18-carat yellow gold, and boasts clean elegant lines and a strong silhouette. It was the perfect choice for Jessie J.’s bold and distinctive style. She joins the ranks of some of music’s leading ladies, including Rihanna, Christina Aguilera and Florence Welch, who have all turned to Piaget to add a dose of jet-set chic to their music videos.

“Domino” is now in rotation on all major international musical broadcasts and online outlets. Who You Are (Platinum Edition) is available in stores now.

Piaget has stood as an icon of excellence and creativity since it’s founding in 1874, elevating the manufacture of fine jewellery and timepieces to an absolute art. The firm sets more diamonds than any other in Switzerland and is one of the only remaining watchmakers that designs and crafts its own cases, bracelets, and movements.