On Saturday 11th June 2016, the Cartier Queen’s Cup Final marked Cartier’s 32nd year of polo sponsorship
Cartier first sponsored the International Day in 1984 and since then, the Cartier International Day became the largest and most prestigious polo spectator event in the world, attracting over 25,000 people in Windsor Great Park at Guards Polo Club.
“The Polo players’ passion and commitment are very akin to the values of Cartier. Our Maison is proud to celebrate this distinctive relationship with polo and the legacy built up over 30 years” Laurent Feniou, Managing Director of Cartier UK.
It was for 28 years that Cartier sponsored the International Polo day at Guards Polo Club before deciding to sponsor the Queen’s Cup, one of the world’s leading polo tournaments. With the best polo players in the world participating, it is a highlight for the sport’s elite and spectators alike.
Past players have included HRH Prince Philip, who played in the final and HRH Prince Charles who won the trophy. HM The Queen first presented her cup to Guards Polo Club in 1960 and historically attends Finals Day.
From Cartier’s first ever sponsorship with the International Day at Guards, to the Cartier Queen’s Cup polo, guests have included royalty, celebrities, the respected polo community and many more. Cartier polo events have seen some of the world’s most famous faces such as the Royal Family, Angelina Jolie, Pierce Brosnan, Keira Knightley, Sharon Stone and Emma Watson to name a few.
Cartier and polo’s long-standing rapport has resulted in something truly iconic and it is a relationship that Cartier is honoured to uphold for years to come.