Since 1954, the Leica M system has stood for an unmistakable, individual kind of photography and a very conscious photographic style.

This is because, with a Leica M, the photographer becomes a part of the action in the process of capturing challenging and creative images. The rangefinder enables the user to frame the shot precisely, while providing a clear view of what is happening outside the viewfinder frame lines. This allows the operator to predict the decisive moment and capture it discreetly and reliably at the right moment – in all fields, from photojournalism and ‘available light’ exposures to discreet and aesthetic fine-art images.

The functions of the M rangefinder camera are consistently constructed for extreme durability and strength. The highest quality materials, meticulous manufacturing processes and precise manual assembly guarantee functional reliability for many years to come. Full backward system compatibility – almost all lenses in the Leica M range built since 1954 can still be used with the latest M camera models – is an important factor in the enduring value of the Leica M series.

The Leica M-E is the latest model to join the digital Leica M line-up, which also comprises the new Leica M and Leica M Monochrom, the world’s first digital black and white camera in 35mm format. Concentrating on the essential photographic functions and renowned dependability for all typical ‘M’ fields of use, the Leica M-E makes an ideal entry-level model for those wishing to experience the fascination of M-Photography in its purest form.

Featuring a proven, high-resolution, 18-megapixel CCD sensor in full 35 mm format, the stylish Leica M-E offers exceptional image quality combined with the distinct advantages of rangefinder photography, and a minimal, discreet design in an unobtrusive anthracite grey paint finish. The application of an attractive new leather-style trim, which also provides enhanced grip for steadier shooting, complements this camera’s classic design.

Priced at £3,900.00 (inc VAT), the Leica M-E comes with a two-year warranty and a one-year Leica UK ‘Passport’ (complimentary accidental damage cover). Furthermore, UK customers are invited to visit the Leica Store and Akademie in Mayfair, London, for a complimentary demonstration or training session on the features of the M-E. Technical support by telephone or in person is available via Leica’s London-based Client Care department.

For further information, visit www.leica-storemayfair.co.uk or call 020 7629 1351.