The Cindy Crawford cut the ribbon to officially inaugurate the first OMEGA store in Argentina and South America.

In keeping with the steady expansion and positioning of the Swiss luxury watch brand in Argentina, Cindy Crawford was accompanied by President of OMEGA Stephen Urquhart as she cut the inaugural ribbon, posed for pictures inside the new store and signed the case of an OMEGA Constellation watch. The supermodel has been an OMEGA Ambassador since 1995.

Cindy visited the new store in Patio Bullrich, a boutique clearly aligned with global corporate guidelines for OMEGA stores worldwide. The supermodel then posed for a photo session and met with national and international media.

“I’m very happy to be here and really surprised by people’s warmth and by the reception I’ve had. In my role as OMEGA Ambassador, I’ve been able to visit many places and Argentina is really a very demonstrative country and they’ve made me feel great and very loved. I have excellent memories from this trip,” said Cindy.