With thousands of reservations already in the bag, the all-electric Fisker Ocean, dubbed the world’s most sustainable vehicle, will be making its official European Debut in Geneva on the 3rd of March, and Tesla should be worried!

Fisker Inc., the company behind the Ocean luxury SUV, is taking the ground-breaking vehicle to the 2020 Geneva Motor Show, which will undoubtedly result in a mass of new customers.

Even before it’s hit the public roads, interest in the vehicle has been astonishing with thousands of reservations already placed via the brand’s FLEXEE mobile app and website.

On the Ocean’s European debut, Henrik Fisker said: “This will be the first time the media and public will be able to see the performance and handling characteristics of the vehicle – as well as the maturity of the platform and stage of development.”

Fisker’s Ocean is one of those rare vehicles that will appeal to all types of buyers. It’s got the luxury; it can go off-road, it’s quick, eco-friendly, full of tech, practical and probably most importantly, it’s all-electric.

On paper, the Fisker Ocean sounds almost too good to be true; imagine all the things you would want from a car; read on, say, “I’m having one”, and then put your deposit down!

What makes the Fisker Ocean so desirable?
Four-wheel-drive is standard across the range except on the base model. The performance of the Fisker Ocean is a true eyebrow-raiser. The car can go from 0 to 60 mph in under three seconds and has a power output of over 300 horsepower.

On the practical side, it’s roomy; there is plenty of space for five adults, and the boot has 566 litres of space. This boot space can be increased to 708 litres by removing the parcel shelf, and if you fold the rear seats, you’ll get an impressive 1,274 litres.

Tech fans will be pleased to hear it has a state-of-the-art heads-up display integrated into the windshield. This is backed up with a large 16-inch centre touchscreen and a further 9.8-inch cluster screen.

Aside from the cost covered later in this article, your burning question is, “What’s its range”?

The Fisker Ocean has a range of up to 300 miles and can do more than 200 miles with just a 30-minute charge. In addition to the Tesla-type range, Fisker is offering a free miles package with each vehicle; this will allow a certain amount of complimentary charging; exact details of this will be released later.

Another nice touch introduced by Fisker is something called ‘California Mode’. With the press of a button, all nine glass windows/panels in the car will lower, creating an open-air feeling.

For those that think this might be dangerous, it’s not, even with all the windows and panels down, the Ocean still retains it’s full ‘roll cage’ safety structure around passengers.

When can I have one?
Production of the Fisker Ocean starts in Q4 2021, with production ramping up in 2022 due to the expected consumer demand. To increase output, Fisker has already secured supply chains across Europe, the U.S., and China. Fisker plans to produce up to a million vehicles in the five years up to 2027.

Fisker is keen to back up the Ocean’s bold sustainability claims and firmly believes that the automotive industry should be taking responsibility for its products from start to finish. In doing so, customers will get the opportunity to contribute to a more sustainable future.

Some of you reading this will be wondering how a manufacturer can claim a car is sustainable. Here are some of the innovative ideas that differentiate the Ocean from every other vehicle on the planet it’s seeking to help:

Full-length solar roof:

  • Supporting the car’s electric power source, boosting fuel efficiency and lowering carbon dioxide emissions. Result: 1000 free, clean miles per year.
  • As the technology evolves, Fisker will feature integrated hardware solutions for better energy yields and more free, clean miles per year.

Fully recycled carpeting:

  • Made from regenerated nylon, which comes from abandoned fishing net waste – pulled from the oceans and aquaculture.

Vegan interior:

  • 100% Polycarbonate Polyurethane surfaces and 100% reinforced Rayon backing.
  • It meets stringent chemical emission limits for various VOCs (such as Formaldehyde).

Eco-suede: interior textures and patterns:

  • Dinamica: Derived from polyester fibres (T-shirts, threads) and recycled bottles, plastic, etc.
  • Recycling polyester means reducing energy consumption and CO2 emissions into the atmosphere by 80% compared to the traditional petrol-based polyester production process.
  • Eco-sustainability, as well as the lowest levels of polluting emissions and energy consumption, are guaranteed throughout the whole production cycle.

Repurposing rubber waste:

  • Fisker will utilise discarded rubber waste generated during tyre manufacturing that will no longer be dumped in landfills.
  • Recycling saves impressive amounts of energy, which ultimately reduces greenhouse gas emissions.

Fisker Ocean Pricing and Leasing Options

The Fisker Ocean starts at $37,499 (U.S.) MSRP. After the U.S. federal tax credit is applied, the cost of the Fisker Ocean drops to a starting price of $29,999 (U.S.).

Fisker is also offering a flexible lease option. More details can be obtained from the brand’s app.

“Our mission is to create the world’s most sustainable vehicles. To achieve this mission, we’ve created a new kind of ownership experience characterised by ease and affordability. Being the world’s first all-digital car company, we are able to bring accessible pricing, emotional design touches and enjoyable, hassle-free experience to the luxury EV segment.

“This is a dramatic departure from being a traditional automotive OEM. Our unique approach as an electric mobility service company, with an entire customer experience based on a proprietary app platform, allows us to have more direct and meaningful communication with Fisker owners.

“Overall, we’re building a sustainable business through a new model that’s reinforced by strong global partnerships.” – Henrik Fisker.

Read our exclusive interview with Henrik Fisker here.