When visiting the Hôtel Byblos Saint-Tropez, an hospitality industry icon, you should expect the best. At the renowned hotel, every minutia comes into consideration. To make the poolside experience extra special, the hotel has partnered with Oliver James to launch an exclusive luxury pool float/lilo in a very special orange colour.
The special edition Oliver James x Byblos Saint-Tropez lilo will be available from the 13th of June 2022 and is upholstered in the highest quality fabric in the iconic orange that characterises the hotel’s branding and décor. Since 1967, Hôtel Byblos Saint-Tropez, located in the heart of the renowned coastal town, has welcomed guests to its 17,000sqm luxury living space, which is resolutely modern with the latest technologies, whilst retaining at all times its unique charm and character.
The lilo uses a soft-to-touch TPU film, ensuring a secure and long-lasting luxury pool float. Its design and colouring are sure to take centre stage on the hotel’s Jupiter, a deck situated in the outdoor pool, where it will be displayed and available to guests to enjoy in the pool. Like all Oliver James lilos, the float easily inflates and deflates with a USB rechargeable pump, folding into a beautiful and practical tote bag.
An elegant accessory for the summer, the exclusive limited edition lilo can also be purchased at Hôtel Byblos’ recently launched e-boutique, priced at £940 / €1.100 / $1,100 USD.
The Oliver James collection already includes nine single and two double lilos in striking colourways. The lilos help redefine the poolside experience and make for a more sustainable alternative to cheap, plastic inflatables. Each of the Oliver James lilos is designed to be enjoyed both in and out of the water, thanks to their practicality and high calibre production methods that ensure comfort, durability, and longevity.
In addition, to reflect their aspirational price point, all lilos are manufactured with the finest fabrics sourced in Spain and the US, resulting in aesthetically pleasing products of the highest quality possible.
Oliver Micklewright, the founder of Oliver James, said, “We are extremely excited to kick off a new phase of eclectic hospitality collaborations with this gorgeous bespoke lilo for Hôtel Byblos Saint-Tropez. It is a natural step forward for our brand to bring the unique Oliver James experience to discerning travellers in the most exclusive hospitality locations worldwide.
Given my childhood summers in the South of France and the origins of our brand, it feels particularly fitting. The performance fabric we’ve selected together with Byblos is a beautiful orange twill weave with silver undertones that has made a beautiful lilo, perhaps one of our most elegant. We are proud to produce beautiful and long-lasting luxury pool floats that our customers love to own. We personally can’t wait to enjoy them there in person!”
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