Luxury Cognac House Courvoisier & Daniel w. Fletcher Launch Atelier Courvoisier

The exterior of Atelier Courvoisier by Daniel w Fletcher

Courvoisier and Daniel w. Fletcher have today announced the launch of Atelier Courvoisier. The luxury atelier will be a destination for cocktails and creative workshops and celebrates the recent collaboration between the designer and the luxury cognac house.

Located in London’s vibrant Soho, attendees can expect design workshops – including screen-printing and jacket painting workshops – hosted by Daniel, Courvoisier tasting and cocktail masterclasses; and a stunning bar open in the evenings serving a bespoke menu of cocktails.

Atelier Courvoisier draws inspiration from Fletcher’s very own design studio and will showcase the limited-edition, hand-painted bottles and apparel from the collaboration and provide a creative space for fashion and cocktail enthusiasts alike, as well as the Soho community.

Those wishing to book a workshop slot can do so by visiting the event booking page.

Jacket painting workshop (Sat & Sun, £55) and screen-printing workshops (Sat & Sun, £40), both hosted by Daniel w. Fletcher
Guests will receive an item of clothing to use as their blank canvas for the session before being taken through Fletcher’s creative process, experimenting with colours and patterns to create their bespoke take-home item whilst sipping on delicious Courvoisier cocktails.

One of the limited edition bottles ready for making some delicious cocktails

Courvoisier cognac and cocktail masterclass (Fri, Sat & Sun, £35)
A tasting flight from the World’s Most Awarded Cognac House, this intimate session will guide participants through Courvoisier’s unique cognac expressions and its rich French heritage. To finish, guests will learn the art of creating a vibrant summer cocktail.

Proceeds from the workshop tickets will be donated to the University of the Arts London’s (UAL) Creative Future Fund, which supports disadvantaged students with bursaries to study at one of UAL’s six colleges, a cause close to Fletcher’s heart as Central Saint Martins’ alumni.

The three-day pop-up space is announced following the launch of the collaboration between Courvoisier and DANIEL w. FLETCHER, inspired by a mutual desire to celebrate joy. Fletcher has designed a limited run of hand painted VSOP bottles and a ready-to-wear capsule collection that features vibrant brushstroke designs. The sell-out collection, created exclusively for Harrods, featured designs that brought to life Fletcher’s personal artistic take on inhabiting every moment with a sense of “joie de vivre”.

DANIEL w. FLETCHER at Atelier Courvoisier

Commenting on the Atelier, Daniel said, “Inspiring joy in others is important to me and my work and is the basis of my new collaboration with Courvoisier. We started with the hand-painted bottle and ready-to-wear collection, and now we’re hoping to continue this by opening our luxury design and bar space for the London community. Atelier Courvoisier is a beautifully curated studio and bar that is perfect for experimentation, creativity and cocktails, and I can’t wait to welcome people down so we can raise a glass together”.


Friday 27th May

  • 18:00 – 19:00 £35pp (Cocktail masterclass)
  • 18:00 – 22:00 (Bar open for walk-ins)

Saturday 28th May

  • 12:00 – 13:30 £55pp (Jacket painting workshop)
  • 15:00 – 16:30 £40pp (Screen-printing workshop)
  • 18:00 – 19:00 £35pp (Cocktail masterclass)
  • 18:00 – 22:00 (Bar open for walk-ins)

Sunday 29th May

  • 12:00 – 13:30 £55pp (Jacket painting workshop)
  • 15:00 – 16:30 £40pp (Screen-printing workshop)
  • 18:00 – 19:00 £35pp (Cocktail masterclass)
  • 18:00 – 22:00 (Bar open for walk-ins)

Leicester Square or Piccadilly Circus

To book, please visit

Read about the VSOP collaboration between Daniel and Courvoisier here.

One of the limited edition VSOP bottles with some of Daniel's hand-painted clothesLuxury Cognac House Courvoisier & Daniel w. Fletcher Launch Atelier Courvoisier 2

Paul Godbold

Founder, Editor-in-Chief

Paul is the owner and editor-in-chief of Luxurious Magazine. He previously worked as a fashion model, was in the British Army and created companies in the technology, venture capital and financial services sectors. In addition to writing, he also proofs, edits, designs, lays out and publishes all the articles in the online magazine. Paul is a full member of the Chartered Institute of Journalists.

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