Avakian Geneve – A Matter Of Style

Avakian Geneve – A Matter Of Style

The holiday season is getting closer and it is a perfect time to discover the beauty and uniqueness of the precious collections created by Avakian Geneve

Avakian Geneve – A Matter Of Style 2Avakian is an independently owned Swiss brand on its third-generation of family ownership which dates back to the 1960s. It was back in 1981 that the founder and owner, Edmond Avakian, established the first official Avakian boutique in Geneva, making Switzerland the nodal point of this global luxury brand.

High quality finishes and obsessive attention to details allowed Avakian to grow rapidly, expanding its brand and establishing its presence worldwide with stores in New York, London, Moscow and Beverly Hills. Today, the company offers its high-level clients emotional and unique pieces of haute jewellery divided in three main collections, The Riviera, The Caché and The Links.

Edmond Avakian explains “Our Riviera, Caché and Links collections are really the essence of Avakian. The colourful combinations, attention to detail, cutting edge design, wearability, day-to-evening attributes, playfulness and versatility are central to these remarkable collections”, and continues “These pieces carry the fundamental DNA of Avakian; they are created in wonderfully unusual shapes with small hidden touches and details that make each incredibly beautiful and individual”.

Irina ShaykAvakian jewels are regularly worn at red carpet events such as the Oscars, Golden Globes and the Cannes Film Festival by Hollywood stars including Dita Von Teese, Rosario Dawson and models such as Irina Shayk.

During the years, the Avakian’s brand also captivated many loyal clients seeking the extraordinary, from extravagant crowns worn at the weddings of Princes and Princesses to elaborate bespoke commissions for dignitaries and oligarchs. Edmond’s children, Haig and Corinne Avakian, are fully involved in all aspects of the production ensuring their high-level clients benefit from a long-term and consolidated family heritage.

The Riviera Collection
This collection is focussed on versatility and stunning finishes, with interchangeable elements that allow wearers to easily switch coloured gemstone pendants with a few simple clicks. These pieces are available in white, yellow or rose gold with a range of ten different precious or semi-precious stone settings. With green jade, yellow diamonds and blue sapphires, the combinations are infinite. The wide range of solutions give to wearer more delight adorning these pieces.

The Caché Collection
This is a precious coloured series of marquise cut gemstones, completely customized and wrapped inside and outside the rings. Blue sapphires, emeralds, rubies are cleverly surrounded by black, white and yellow diamonds for an inimitable visual experience. Since these rings are exclusive pieces created to fit one’s finger and one single desire, Avakian family provides to acquire the right stones and components to reach the best results and provide an endless satisfaction to their demanding customers.

The Links Collection
A whole-day collection designed to be used in different occasions, allowing women to valorise the versatility of these pieces and wear them for daytime meetings or important evenings. The necklace can be worn as a glamourous double bracelet for a sparkling impact, while the earrings are detachable to be worn as a single hoop during a refined day or multiple hoops connected together for a luxurious evening look. Diamonds and green tzavorites, pink sapphires, blue sapphires, yellow sapphires or black diamonds are the very special options offered by the brand for this collection; all available in white or rose gold.

Artisanship, beautiful stones and clever engineering are the distinguishing marks of the contemporary collections which are inspired by Latin and oriental influences and signed by Avakian for the winter holiday season 2014/2015.

To see the complete series of haute jewellery designed and created by Avakian visit www.avakian.com

By Simone Zeffiro

See some of the range of jewellery from Avakian by clicking an image below

Editorial Team

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