Brutalist Fashion – Inside Celine’s New Store at Pavilion Kuala Lumpur

Brutalist Fashion – Inside Celine's New Store at Pavilion Kuala Lumpur

When it comes to the fashion scene in Asia, we can always rely on the most perfectly attired member of the editorial team, Ong Chin Huat. For this feature, Chin pays a visit to Celine’s latest Concept Store at Pavilion Kuala Lumpur.

Conceptually austere but visually appealing, the brand new Celine concept store opened in Pavilion Kuala Lumpur recently, much to the thrill of the French brand’s legion of fans.

Highly anticipated and long-awaited, the new Celine store occupies 316 square metres on two floors and incorporates architectural elements designed by the brand’s creative director himself, Hedi Slimane.

Inside the Store at Pavilion Kuala Lumpur

With the use of sumptuous materials such as black granite, antique marble and grey travertine which is juxtaposed with reclaimed oak, concrete and brass, this Brutalist-inspired store interior also contains furniture designed by Slimane himself.

The modernist wood and straw chairs dotted around the duplex store and VIP room being the perfect example.

An interior view of the new store from the back to the entrance

Sleek and modern, Celine’s new store’s interior serves as the perfect backdrop to show off Slimane’s collection of women’s ready-to-wear clothes, bags, shoes, and accessories.

Sharp silhouettes and nonchalant looks, in the form of quilted silk hoodies and floaty dresses, take a luxurious turn in this stunning new store.

The Celine Ava bag on a mirrored shelf

Not forgetting the hot it-bag, Celine’s Triomphe steals the show along with the Ava bag on the mirrored stone shelves, while gold jewellery glitters from the inside glass display cabinets. Lovers of Celine would be hard put to find another place more suitable to indulge in their passion.

The relaxtion area inside the Celine Store in the Pavilion Kuala Lumpur

And if all that shopping is too much, retire to the VIP room on the upper level for a breather and flip through some art and design books. All of which were specifically chosen by Slimane himself and are a great source of inspiration.

While there, don’t forget to admire the bronze sculpture by French artist Hedva Ser which takes centre stage on a stone coffee table before leaving.

Celine Pavilion – Where and how?

Celine Pavilion Store is located in Lot 2.18.00 & 3.20.00, Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 5100 Kuala Lumpur. Tel: +603 2332 2088.

For more information, visit the official Celine website

Read more articles by Ong Chin Huat focusing on what’s new in Malaysia and the surrounding region by clicking on his name at beginning of the article.

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Ong Chin Huat

Luxurious Magazine Reporter

Having been the social editor of the Hong Kong edition of Tatler and as well as writing a twice-weekly column in Hong Kong’s leading English-language newspaper, the South China Morning Post, Chin has met and interviewed a variety of people including business tycoons, supermodels, movie stars, royalty and world-class athletes. He also considers himself privileged to have attended some of the most talked about events and parties around the world. Chin counts art, fashion, food, interior design, literature, painting and travel among his passions.

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