Internationally acclaimed watchmaker Itay Noy has been creating unique high-quality timepieces since 2000. Luxurious Magazine wanted to find out more…
From Itay’s base of operations within a swanky part of Tel Aviv he designs very limited edition collections of hand-made watches and clocks. During his early years, Itay Noy studied jewellery design at the Bezalel Academy of Arts and Design in Jerusalem where he is also a Professor of Jewelry Design.
The Bezalel Academy is famous worldwide for having turned out numerous highly successful international Artists, Designers and Architects including of course Itay Noy. Itay’s hand-made creations all contain Swiss ETA Caliber movements, coupled with lashings of 316L steel, sapphire glass faceplates and hand made leather straps.
Itay Noy timepieces are very much sought after and have been acquired by:
- The C.Bronfman Collection in New York
- The Droog Collection in Amsterdam
- The Collection of The Israel Museum – Jerusalem.
His timepieces satisfy the desire for a sublime mixture of unique design and functional perfection.
Unlike mass-produced models turned out in the tens of thousands, Itay limits his collections to just 99 individually numbered pieces. Hand made by a true watch artist, when you purchase one of his timepieces you know that you are joining a fairly exclusive club.
He’ll shortly head over to Basel World to introduce the world to his latest two collections, The X-Ray and Netline, Luxurious Magazine grabbed the chance to talk to him before he left.
Have you always has a passion for Horology?
Itay: Yes, when I was a kid, my grandmother’s uncle (Mr Israel Edelnand) was a watchmaker in Germany (before the Second World War) and his son John gave me mechanical watches. After he passed, I inherited from John, the last watch his father owned.
What were you doing prior to starting?
IN: I Studied art and Jewellery design at Bezalel Academy in Jerusalem for four years and following this, did my Masters degree in design in Holland.
Tell us a little about your creative process, and what is it that inspires your creations?
IN: I like to make timepieces with a concept and there is always a story behind my work.
I adore craft and make many of the components and process it all by hand. I also assemble all of the timepieces myself.
Your latest collections, the X-Ray and the Netline are limited to only 99 numbered pieces. How can interested parties purchase one of these?
IN: The new collections will be exhibited for the first time in BaselWorld. Although they are not yet available to view on my website. Interested parties can contact me directly and I will send details of how to purchase them.
What are you expecting from BaselWorld?
IN: As an artist, I’m excited to show my design philosophy. It takes a year to create a new collection and I hope to get as many positive reviews and hopefully find new agents from around the world.
Of all the watches you have created, do you have a personal favourite and if so why?
IN: The Holyday Everyday (Duality Collection) was my first professional piece and it paved the way for my brand. Nevertheless, I’m also very proud and satisfied with the new X-Ray collection.
You’ve expanded your dealer network into South East Asia, Why not take this opportunity to tell your potential customers what they can expect from an Itay Noy watch, and what’s coming from you to the Asian market in the future.
Itay: All of my customers are art & design lovers. They appreciate innovation and emotion in timepieces.
They like to feel that they own and wear a sculpture that not many others have – they are original people. My customers are unique and I appreciate them as much as they appreciate my timepieces.
Does being based outside the traditional home of watchmaking make business difficult?
IN: Today, we live in a global world, full of information with transparent borders. We are becoming more and more a cultural mixture, but at the same time, we are still trying to distinguish ourselves.
Thank you for your time Itay. Is there anything you would like to add
IN: For any questions from here is my direct email: [email protected]
Itay Noy – Where and how?
Address: Mazal Arieh St 16, Tel Aviv-Yafo, Israel
Tel: +972 3-524-7380
To view the current range of timepieces and for more information, click here.
To read more interviews conducted by Luxurious Magazine, please click here.