Malaysia’s Renowned Lord’s 1974 Launches its First Cruise Collection

Malaysia's Renowned Lord's 1974 Launches its First Cruise Collection

Lord’s, Malaysia’s iconic bespoke tailoring firm, has launched a Havana-themed Cruise Collection under its Lord’s 1974 brand. Ong Chin Huat, who is well known for his immaculate attire and dashing sense of style, couldn’t resist taking a sneak peek at what’s on offer.

With the new normal brought on by the pandemic, going to work and doing business seems unlikely ever to be quite how it was in the past, and it’s now influencing how men are dressing now. Smart casual is a trend that might have been around for some time but has now moved to centre stage and taken new importance in menswear.

Male models wearing some of the bright coloured garments in the new collection

Lord’s 1974 newly launched cruise collection is a colourful and comfortable ode to Cuba’s capital city’s carefree and easy-going lifestyle. With its old-world European architectural influences, street life and Cuban jazz, the spirit of Havana have been deftly incorporated into the unstructured jackets and Gurkha-style pants in the new collection.

Plenty of attention to detail is noticeable in the suits and shirts of each Lord’s 1974 outfit, with comfort underlying the entire collection. The cut of each outfit is deliberately relaxed, as can be seen by the blazers and trousers. Military pockets on the jackets and a variety of Gurkha styles on the pants give the collection an exciting edge.

A closer look at the unstructured blazer in the Cruise Collection

With the unstructured blazer becoming a staple in every well-dressed man’s wardrobe, this indispensable item of clothing is perfect for occasions like a garden party, wedding reception, or poolside get together when a full suit might come across as too dressy and formal. The new Lord’s 1974 collection displays a distinct shift away from yesterday’s stiff and structured suits to a more comfortable and relaxed fit.

Lord’s new unstructured blazer can be worn over a classic cotton shirt, T-shirt, Polo shirt, or even a colourful Hawaiian shirt with a neutral colour palette. It is also ideal for pairing with jeans or a pair of khaki pants, making the ideal tropical fashion statement.

The foundation of any garment is its fabric, and for the cruise collection, the best Italian-made linen from Solbiati Linen (by Loro Piana Fabrics) is used throughout, while the khaki cotton is from Huddersfield Textiles.

Two models wearing blazers and trousers from the tailors first cruise collection

All of the items in the Lord’s 1974 Cruise Collection are airy and breathable, and the linen suits, chino pants, and cotton printed jackets are perfect for pairing with Lord’s 1974 new line of premium cotton polo t-shirts and causal Havana shirts, keeping any well-dressed man cool while making the new range ideal additions to any dapper man’s wardrobe.

For further information on Lord’s 1974 and for more in-depth detail on the Cruise Collection, please visit

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Malaysia's Renowned Lord's 1974 Launches its First Cruise Collection 2


Ong Chin Huat

Luxurious Magazine Reporter

Having been the social editor of the Hong Kong edition of Tatler and as well as writing a twice-weekly column in Hong Kong’s leading English-language newspaper, the South China Morning Post, Chin has met and interviewed a variety of people including business tycoons, supermodels, movie stars, royalty and world-class athletes. He also considers himself privileged to have attended some of the most talked about events and parties around the world. Chin counts art, fashion, food, interior design, literature, painting and travel among his passions.

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