Merrythought Creates the James Teddy Bear for UK Armed Forces Charity

Merrythought James Teddy Bear for SSAFA

Merrythought, Britain’s oldest manufacturer of teddy bears, has launched a new limited-edition Bear named James to raise funds for the armed forces charity SSAFA.

There’s a strong chance many people reading this will have had a very close experience with one or more of Merrythought’s products. For 90-years, this British manufacturer has brought joy to people all over the world through their extraordinary ability to make things that people never stop adoring.

In celebration of nine decades of high-quality manufacturing, the company who has previously raised thousand for the NHS with its Bevan Bear is now raising funds for the armed forces charity SSAFA with a beautiful new British-made bear called James.

James is named after the founder of SSAFA, Major James Gildea. The new collectable bear has been created in this anniversary year to support the fantastic work done by the charity and to raise funds for armed forces members and their families.

Merrythought Managing Director, Sarah Holmes said: “My grandfather, Trayton Holmes, proudly served in the Royal Air Force during the Second World War, and Merrythought helped with the war effort, making various textile items such as gas mask covers, kit bags, and clothing,” said Sarah.

“After returning home to Shropshire after the war, Trayton went on to become managing director of Merrythought.

“Being able to support such a remarkable charity in the year we mark the 75 anniversary of the end of the war, and remember those who fought for our freedom, is a true honour for Merrythought, especially as we celebrate our own milestone 90th anniversary this year, too.”

Merrythought James Teddy Bear

About the James Teddy Bear
As with all Merrythought bears, James is handcrafted. His body is covered in soft sandy-gold mohair, and his paws have wood felt on them. He has a hand-embroidered nose and smile, which gives each James bear a unique and friendly character. To keep him extra warm, he has a pure wool tweed scarf which was exclusively woven in England with the SSAFA’s red and blue brand colours incorporated into it.

The James Bear is a limited edition of just 1885 pcs and comes with a special edition, premium cotton drawstring bag. The number 1885 was chosen to reflect the year SSAFA was founded.

How to purchase the James Teddy Bear

The Merrythought James Teddy Bear in aid of SSAFA is available to purchase now via James is priced at £125, and up to £12.50 from each one sold will be paid in support of the charity.

Read more design-related articles in our dedicated section here.

Merrythought Creates the James Teddy Bear for UK Armed Forces Charity 2


Paul Godbold

Founder, Editor-in-Chief

Paul is the owner and editor-in-chief of Luxurious Magazine. He previously worked as a fashion model, was in the British Army and created companies in the technology, venture capital and financial services sectors. In addition to writing, he also proofs, edits, designs, lays out and publishes all the articles in the online magazine. Paul is a full member of the Chartered Institute of Journalists.

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