Ong Chin Huat goes to the Malaysian launch of Swarovski’s Activity Tracker Jewellery and is amazed by the versatility of this unique item which combines glamour, beauty and technology in an eye-catching bracelet
Working out or going to bed has never looked more glamorous with Swarovski’s latest offering – its Activity Tracking Jewellery Collection. Launched globally, and most recently in Kuala Lumpur, Malaysia, this gem of an invention sees a crystal dial embedded with innovative and state-of-the-art activity tracking technology which was created in collaboration with Misfit, a fitness app.
It’s the ideal combination of jewellery and technology and they both blend beautifully in a bracelet which is available in multiple colours, all embellished with sparkling with Swarovski gems. “With the Swarovski Activity Tracking Jewellery Collection, we bring our jewellery expertise and global reach to a category which has historically been dominated by male consumers”, explained Senior Vice President APAC Product Marketing, Joan Ng.
“Versatile enough to dress up or down, the Activity Crystal gives the modern woman a fitness tracker that looks and feels like a piece of jewellery, so she never feels the need to leave home without wearing it, and at the same time it reminds her to stay active and fit throughout her days and nights.”
The centrepiece is a sparkling jewel which contains an activity tracking mechanism which can record your sleep patterns, steps taken, calories burned, distance travelled and even take selfies for you on your smartphone. The device synchronises wirelessly with the wearer’s smartphone where you can set your fitness or weight goals, record a food log and share your progress with your friends. It’s also water resistant up to 50 metres and when it is tapped twice, it can also tell the time. No piece of jewellery has had more functions and uses than this Swarovski Activity Tracker. It’s the perfect combination of form and function.
It’s available with two straps – one in rubber for practical usage in the gym or while working out and another in a leather strap which sparkles with shimmering Swarovski crystals.
There are two bracelet designs which come is a rainbow hue of colours, allowing the wearer to match it with any outfit and worn to any occasion.
Swarovski Activity Tracking Jewellery Collection
For further information, please visit www.swarovskigroup.com
By Ong Chin Huat