The Tiffany & Co. CT60 Men’s Watch Collection – A Fast-Moving Tribute to the Inventor of the New York Minute
Tiffany & Co. introduces a new watch for this moment in time: The CT60. This new collection was inspired by the brand’s founder Charles Lewis Tiffany, the inventor of the New York Minute and the city where he first opened his doors to a new world of style. Luxurious Magazine’s Kuala Lumpur based senior-journalist, Ong Chin Huat had an exclusive preview of this classic watch collection ahead of its worldwide launch.
The Tiffany & Co. CT60 Men’s Watch Collection reflects the cadence of modern life from the streets of New York to every pulsating point on the globe. The timepieces are infused with the energy and ambition summed up in the famous phrase – New York Minute – 60 seconds of pure possibility.
Charles Lewis Tiffany (February 15, 1812 – February 18, 1902), founded the globally known brand at the tender age of 25 and made every moment count in a life of risk and reward. His ambition and daring exemplified that famous phrase – the New York Minute – and the energy and innovative spirit it represents. Tiffany introduced its greatest symbol in 1853, when he unveiled the nine-foot Atlas clock above his store – the same clock that today stands above the entrance of the company’s Fifth Avenue flagship. People relied on this unique public clock to keep their lives running on time. They came to rely on such precision at home, too. With the adoption of standard time in 1883, Tiffany & Co. began a weekly regulation of over 400 clocks owned by its customers. Tiffany was now a premier jeweller and watchmaker, whose Atlas clock embodied not just a reputation for excellence, but also New York’s history of innovation.
This celebrated legacy and centuries of Swiss watchmaking expertise unite in the Tiffany CT60. Inspired by a Tiffany & Co. gold watch given to U.S. President Franklin D. Roosevelt in 1945, the collection represents a seamless transition from historic to modern Tiffany design.
These masterworks are powered by movements of the finest Swiss pedigree. Time-honoured techniques such as Côtes de Genève, Colimaçon and Perlage finishing result in extraordinary timepieces. The watches for men and women include a chronograph in stainless steel with self-winding mechanical movement, blue soleil finishing and silver poudré numerals. An 18 karat rose gold calendar watch with a 42-hour power reserve, shock-absorption system and sapphire crystal display back is created in a limited edition of 60, each numbered on the case back. Other timepieces include a 3-hand timepiece in 18 karat rose gold with gold poudré numerals and diamond bezel.
The collection changes pace with the Tiffany East West. The timepiece literally turns the rules of watchmaking on its side, with a rectangular shape crisply defined in stainless steel and a black, white or blue dial.
Whenever Tiffany & Co. introduce a new collection, the luxury industry sits up and takes notice, after all, the brand is a giant within the industry with over 10,000 employees and over 160 stores world-wide. With this esteem comes the pressure of creating excellence time and time again. When you think of Tiffany & Co., you’ll probably conjure up images in your mind of jewellery and pretty light blue boxes, however the brand is far more than this and has a history within the watch industry that goes right back to the mid-nineteenth century.
With their CT60 Men’s Watch Collection, Tiffany & Co. have utilised the finest Swiss watch-making skills and expertise, this should ensure that the brand reputation for excellence is kept intact and they’ll continue to attract new fans of the brand from around the world.
For more information, please visit Tiffany.com.