Simone Zeffiro takes a closer look at the Lebanese jewellery brand, Yeprem
Fifty years old and still utterly gorgeous! That’s what I think of Yeprem, the Lebanese fine jewellery brand founded in 1964 by Yeprem Chakardemian and worn by some of the world’s most desirable women.
Yeprem says its pieces “become a sculptural extension of the woman and a distinctive aspect of her anatomy, embracing and enriching the body in a unique way” – or, as a more detached observer might put it, they make her look and feel even more beautiful.
To celebrate its 50th anniversary, celebrities including Madonna, Rihanna, Adriana Lima, Karlie Kloss, Mila Kunis and Allison Williams are wearing Yeprem.
The company is headqartered in the Lebanon and the UAE and is available through stores in the USA, Canada, Puerto Rico, Brasil, the UK, Switzerland, Bahrain and Russia as well as the finer jewellery fairs and exhibitions around the world.
Yeprem’s creations will be on show at the Hong Kong Jewellery & Gem Fair in September, the Jewellery Arabia 2015 Bahrain in November, the Doha Jewellery & Watches Expo Al Fardan in February 2016, and Baselworld in March 2016.
About Simone Zeffiro