Abode Announces Partnership with TV Master Chef, Shelina Permalloo

Abode Announces Partnership with TV Master Chef, Shelina Permalloo

Abode, the award-winning designer and distributor of market-leading kitchen taps & sinks, Pronteau hot water taps, bathroom taps & showering solutions, has announced it has partnered with British Mauritian TV Chef, Restaurateur and Cookery Author Shelina Permalloo.

Working together to make the UK kitchen a healthy, safe and sustainable environment to cook in, Shelina will share her culinary expertise and delicious recipes with Abode customers and demonstrate why a Pronteau hot water tap is the latest must-have for the expedient home cook.

Leanne Adamson, Marketing Manager at Abode, says, “We are thrilled to be working with TV master chef Shelina Permalloo to raise awareness on the virtues of having a Pronteau tap in your kitchen and utility space.

She is so invested in the advantages of steaming hot water on tap that she actually has a Pronteau HotKey® 4 IN 1 and Xcite Sink & Drainer in her own kitchen, gifting her a multi-purpose wash zone that contributes to her daily life and cooking style. Our aim is to inspire change and make it easy to prep, cook, eat and hydrate at home so we can all be kinder to ourselves and the planet.

We are thrilled that our Pronteau brand is able to align with such a highly regarded, award-winning chef like Shelina, working together to share the features and benefits of our sinks and taps with the UK homeowner and beyond.”

Shelina Permalloo, Brand Ambassador of Pronteau by Abode, says, “My motto in life is ‘good health is about having fun, eating well and living well’, but most importantly, it’s the enjoyment of preparing, cooking and serving healthy and delicious food for you, your friends and family that won’t leave you feeling guilty. With this in mind, I am proud to be the face of Pronteau in 2023 and spread the word that a hot water tap by Abode is a stylish and safe way to elevate your home cooking.

My Pronteau has changed my life and has fast become my new favourite gadget in the kitchen for boiling, steaming and poaching ingredients, as well as making hot or filtered cold drinks at the perfect temperature.

Designed with exclusive safety features and easy operation, Pronteau offers 75°C to 98°C steaming hot water on demand, saving me precious time when I need to make meals for me and my daughter in a rush! Plus, the patented HotKey technology also gives me peace of mind as I can store the HotKey fob safely out of reach and turn my Pronteau into an ordinary 3-way mixer tap, which is great when I am not home.”

After working as a project manager in equality, diversity and inclusion, Shelina went on to participate in television’s popular MasterChef programme, being crowned BBC’s MasterChef Champion in 2012. She then launched into TV and media, publishing her first cookbook ‘Sunshine on a Plate’ and opening her first restaurant Lakaz Maman in Southampton in 2016, to critical acclaim.

“The power of persuasion remains a fundamental tool in marketing, and with the latest online share of spending at an all-time high, we want to attract the working-age population with dynamic and fresh content – especially as consumers aged 18 to 44 are the biggest users of social media, and are more inclined to find an endorsed product campaign more effective.

We have therefore invested in a range of media assets to promote this brand partnership, including the launch of ‘Cook with Pronteau’: a brand-new online resource for food lovers who want to learn how using a Pronteau hot water tap can enhance the wash zone in their kitchen. Shelina will be the first culinary expert to feature in our new lifestyle section, offering online visitors the chance to watch, listen and learn how Pronteau really can benefit both their home and lifestyle,” says Leanne.

Read more lifestyle news, guides and reviews here.

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