Bang & Olufsen will again be a featured brand on Ferrari’s SF-24 Formula 1 car with prominent logo placement and will continue to work closely with the Maranello-based Team to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide.
In the 2023 season, Bang & Olufsen hosted a number of successful events, showcasing how the company’s portfolio of high-end TVs and speakers deliver the most powerful and captivating off-track viewing experience for Formula 1 fans—two icons in a partnership that embodies the best of both brands.
Bang & Olufsen’s partnership with Scuderia Ferrari goes beyond the collaboration with the racing division, and in 2024, the two brands will continue to entice clients with the launch of new and exciting special edition products.
CEO of Bang & Olufsen, Kristian Teär, is excited about what the 2024 season will bring: “We have been delighted with our partnership so far and hope to elevate it even more this coming season. Like Ferrari, we have a proud history of world-class performance, innovation, and exceptional craftsmanship.
In the past year, we have shown Ferrari brand lovers and the Formula 1 community the immersive experiences our products can deliver, and I’m pleased we can continue working together to create even more magical moments.”
Lorenzo Giorgetti, Chief Revenue Officer, added, “With an excellent partner like Bang & Olufsen, we can continue to offer our guests at the Grands Prix a first-rate immersive experience. Like us, Bang & Olufsen believes in constant technological research, a passion for beautiful things and a continuous drive to innovate.
I am confident that, in the coming years, we will make the most of the renewal of our partnership by creating opportunities that will benefit both companies.”
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