Are you seeking a way to stop and reverse the skin’s ageing process? Caudalie’s New Premier Cru skincare collection could be the solution, as it promises to do just that. Ong Chin Huat investigates what the company’s new skincare collection has to offer.
Youth-preserving elixirs abound in our beauty-obsessed culture, but so far, none has ever claimed to reverse ageing until now. Cult French skincare brand Caudalie which touts itself as an effective, clean and sustainable company that harnesses the effectiveness of grapes and environmentally-friendly ingredients derived from the vineyards of Bordeaux, has now upgraded its Premier Cru range of skincare products which corrects not one or two but eight signs of ageing.
Having partnered with Dr David Sinclair – nicknamed the ‘Longevity Guru’ by Time Magazine – Caudalie spent ten years in genetic research and discovered a revolutionary enzyme called TET (Ten-Eleven Translocation) that enables the reversal of skin ageing.
Co-patented with Harvard Medical School, Caudalie has found a unique pharmaceutic active ingredient capable of boosting this TET enzyme.
Selected from thousands of active ingredients, Honokiol from the Magnolia and eco-extracted, Honokiol boosts TET enzymes, and when combined with Resveratrol, its effects are multiplied, enabling it to act directly on the skin’s youth proteins which target the eight signs of ageing.
And what are the eight signs? Deep wrinkles, fine lines, firmness, volume, elasticity, dark spots, hydration and radiance. With zero compromises, Caudalie Premier contains the best ingredients combined with TET technology to work on all the signs of ageing.
But how does the TET enzyme work on reversing ageing? Environmental factors such as oxidation, sun, smoking, unhealthy lifestyle and artificial light all affect the skin and contribute to its ageing. Our cells’ DNA take on these triggers and prevents the expression of specific genes; this process is called epigenetics.
The TET enzyme removes the eight main signs of ageing, fighting off the visible ravages of time and age on the skin. And what else is contained in Caudalie’s Premier Cru to help reverse the ageing process?
Viniferine corrects dark spots; Grape seed Polyphenols prevent wrinkles and block free radicals; a natural source of Hyaluronic Acid plumps up the skin while Tightening Sugars reduces wrinkles’ depth, length and surface.
Luxurious to the touch and highly sensorial, Caudalie’s Premier Cru also has a 100 per cent natural phyto-aromatic composition with Damask Rose, rose petal essence, geranium essence, rose absolute, violet leaf absolute, white cedar essence and Siam benzoin absolute in its composition.
Consisting of three essential products, the Premier Cru range consists of The Cream, which comes with an eco-friendly refill capsule, an Eye Cream and a Serum. Alike all Caudalie products, the Premier Cru collection does not contain mineral oils, silicones, PEG, parabens or phthalates.
Caudalie New Premier Cru is available through KENs apothecary in Malaysia and all Caudalie boutiques and Sephora. For further information, please visit www.kensapothecary.com.my.
Read more beauty guides, reviews and features here.