The DFS Yalong Bay Luxury Retail & Entertainment Destination to Open in 2026

The DFS Yalong Bay Luxury Retail & Entertainment Destination to Open in 2026

DFS has announced it will be opening its 128,000 square meter DFS Yalong Bay in Sanya by 2026. The luxury retail and entertainment destination will feature over 1,000 luxury brands, including those from the LVMH Group, with offerings spanning multiple categories such as fashion and apparel, beauty and fragrances, watches and jewellery, wines and spirits, fine dining, food and beverages.

Once completed, DFS Yalong Bay will become Sanya’s premier destination for luxury shopping, world-class accommodation, dining, and entertainment, serving international and domestic tourists with innovative, renowned luxury brands and experiences. It is estimated the retail and entertainment destination will attract over 16 million visitors per annum by 2030 and will create sizeable economic opportunities in Yalong Bay.

A rendering showing the Central River Valley Walk

“DFS Yalong Bay is an incredibly exciting development for DFS, and I believe for the Chinese travel industry”, said Benjamin Vuchot, DFS Chairman and CEO, in Cannes today.

He added, “Think the glamour and experience of Shanghai, Macau, Dubai, and Las Vegas: now add Sanya to these dream destinations. Yalong Bay represents a key entry point to Hainan, which the Chinese government plans to turn into the world’s largest free-trade port.

In addition to this strong policy, Hainan also offers luxurious resorts, beautiful sandy white beaches and high-end medical facilities. Hence, we believe that Hainan is well-poised to become one of the fastest-growing luxury markets in the world, maximizing both domestic and international consumption.”

“With Hainan on course to become one of the world’s largest luxury retail markets in the next five years, DFS Yalong Bay will be a critical addition to DFS’ global portfolio. We expect tourism to grow significantly as investments in passenger airport capacity, high-speed roads, and port capacity will also boost tourism potential in Hainan. DFS Yalong Bay will be the only luxury retail property within Yalong Bay. We have tremendous excitement and optimism about this project.”

A rendering showing the exterior of the Circle Lounge

DFS Group aims to lead and grow the luxury market in Hainan across fashion, beauty and fragrances, watches and jewellery by developing a seven-star world-class luxury retail and entertainment destination in Yalong Bay.

Nancy Liu, the President of DFS China, confirmed that DFS Yalong Bay development represents a core component of DFS’ long-term expansion and investment strategy in the Chinese market.

“DFS Yalong Bay is the latest in a series of commitments we are making in China. Yalong Bay area is undoubtedly the most developed luxury natural cove in Sanya, where DFS will provide unparalleled personalized services to our patrons. This truly represents a substantial stride in DFS’ global strategy to expand in the Chinese market through a multi-format, multi-channel expansion in the luxury travel retail sector.” said Liu.

A rendering showing the entrance to the luxury boulevard

DFS Chairman and CEO Benjamin Vuchot concluded by saying, “This DFS announcement today is the clearest commitment we can make to the long-term development of Sanya and Hainan and the entire Chinese tourism market. Upon completion of DFS Yalong Bay, DFS will not only play a positive role in elevating Yalong Bay, but we will also secure Sanya as a top-tier luxury destination on the global stage with the brand partners we bring, leveraging our DNA in luxury travel retail.

Looking forward, we are committed to forging new retail legends in Hainan and throughout China with our strategic partners, bringing unforgettable experiences to all domestic and international travellers.

We are also proud of the contribution we will make to the local economy of Hainan. We expect DFS Yalong Bay to attract over 16 million visitors annually by 2030 and create sizeable economic opportunities within Yalong Bay.”

For more information on DFS Yalong Bay and the group’s other projects, please visit

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A rendering showing an aerial view of the finished developmentThe DFS Yalong Bay Luxury Retail & Entertainment Destination to Open in 2026 2

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