Estal to Showcase Sustainability, Exclusivity & Customisation at Imbibe 2023

Estal to Showcase Sustainability, Exclusivity & Customisation at Imbibe 2023

Maximum customisation, innovative design, exclusivity, and sustainability. These are the attributes that characterise Estal’s distillery bottle catalogue, which will be presented at Imbibe, the trade fair for the drinks industry in the United Kingdom, which takes place on the 3rd and 4th of July at the London Olympia.

Currently and certainly for the coming years, glass bottles will be playing an increasingly important role in the health of the planet, as well as the life inhabiting it. In recent times, we’ve seen more people and businesses moving away from plastic to embrace glass, predominantly for health reasons.

The good news is that many industries are embracing this movement, and one, in particular, is the spirits industry, which utilises glass for its ability to produce a distinctive brand image and its sustainable qualities.

One of the leading players in the glass bottle industry is Estal, which is a one-stop solution for those seeking from-scratch customisation and adaptability.

The company is one of the most prominent champions for glass and boasts a seemingly endless range of personalisation options in its catalogue, enabling one-of-a-kind packaging from a standard bottle or full customisation through the creation of unique moulds.

One of its stand-out creations is the Rude collection for distilleries, which is made using 100% recycled PCR glass. It is a collection of bottles with a Choker neck, which can be completed with the Corkcoal closure (below), which combines cork and activated charcoal. The combination of the two materials not only reduces waste generated through the production process but also eliminates the use of chemical bleaches.

Corkcoal, A Promising Sustainable Addition to the Drinks Industry

Another popular innovation by Estal is its Doble Alto® design, which features a double height in the base, acting as a podium without increasing the amount of glass required for its manufacturing. For companies seeking packaging with a distinctive character, Estal’s Wildly Crafted bottle collection puts hand-made artisan aesthetics at the centre.

One of the company's bottles housing a branded liquor in a bar

Strong presence in the UK
Many leading spirits producers in the UK have already started to collaborate with Estal, including the Scottish distiller Angus Dundee, which is known for its Tomintoul and Glencadam whiskies, the renowned gin manufacturer Hayman’s and the organic whisky distiller Nc’Nean.

Others include North Point Distillery with their small batches of authentic Scottish spirits, Dr. Eamers set in the heart of The West Midlands, Accolade Wines, with award-winning brands like Grant Burge, House of Arras, Hardys, Houghton, and St Hallett, and the world’s largest mail-order wine retailer, Direct Wines.

North Point Distillery and Dr. Eamers
Estal’s presence in the British market also extends to design through top-notch collaborations with some of the award-winning designers who took part in Make a Mark, a design project created by Estal in collaboration with Leonhard Kurz and Avery Dennison: Pocket Rocket Creative (MxM 1st edition) and Black Eye Project (MxM 2nd edition).

One of the stunning bottle designs from the Make a Mark Project

Other noteworthy design studios that have collaborated with Estal are Denomination, Elmband Creative, Conor Smyth, Made Thought, GetLux, and Freytag Anderson, among many others.

All of this has helped Estal to increase its revenues by a huge 74.4% in 2022, increasing from 39.3 million to 68.6 million euros.

About Estal
Estal was created in 1994 as a specialist in the world of packaging, offering a wide variety of premium packaging solutions for wine, distillery, beer, water and other beverages, gourmet products, perfumery, cosmetics, and home fragrances.

In addition, Estal has developed a new e-commerce platform, https://shop.estal.com/, which represents another step forward in the digitalisation of its catalogue, and offers added value thanks to the possibility of acquiring premium packaging solutions through an online experience.

Read more business and industry news, guides and features here.

Estal to Showcase Sustainability, Exclusivity & Customisation at Imbibe 2023 2

Natasha Godbold

Creative Director / Writer

Natasha is a co-founder of Luxurious Magazine® and has undertaken the role of Creative Director. She is a keen photographer and regularly accompanies Paul on hotel and restaurant reviews. Born in Moscow, Natasha like her husband Paul has experienced living in multiple countries around the world. She is bi-lingual and has degrees in English Language and English Literature. Natasha covers all aspect of the luxury industry in her work. Her hobbies include health and fitness, culture and learning about nature and animal welfare.

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