Gaggenau London is once again spreading festive joy to people in the heart of the British capital. For 2023, they invited the illustrator Natasha Godfrey to unleash her artistic magic, and she has done so by creating a unique and extraordinary Bavarian-inspired window display.
In a world where some businesses are unsure whether even to acknowledge that Christmas is almost here, it is refreshing to see that some well-known businesses are embracing this wonderful time to help spread the joy and, once again, leading the festive charge is Gaggenau London.
For 2023, the Gaggenau London showroom is once again bringing a festive feel to Wigmore Street with its beautiful Christmas window. Since 2018, the luxury appliance brand has teamed up with a different designer to create its seasonal display for showroom visitors and passing shoppers alike to enjoy.
This year, Gaggenau has invited artist Natasha Godfrey to help pay homage to its roots with a spectacular Bavarian-inspired winter design.
For this year’s window display, Natasha has taken her cue from the breathtaking Black Forest landscape and birthplace of Gaggenau. She has depicted a traditional Bavarian town nestled at the foot of an evergreen forest. Rolling hills speckled with traditional houses define Natasha’s illustration, “As an architectural illustrator, I wanted to focus on the iconic German architecture, with all the crisscrossing woodwork,” she says.
Having visited the famous German Christmas markets in Stuttgart and Tuebingen, Natasha wanted to evoke the same feeling of community and togetherness in her illustration. As such, she took inspiration from the iconic details that define a German Christmas market: the Gluehwein stands that serve mulled wine in customised mugs, ornately decorated stalls festooned with twinkling lights, potato fritters with apple sauce.
“The sights, smells and sounds of a German Christmas market make this time of year so special, and I wanted to share them with all visitors to the Gaggenau London showroom,” says Natasha.
Edina Crnkic, Gaggenau Group Brand Marketing Manager, said, “The festive window has become a wonderful tradition at Gaggenau London. We join the holiday spirit by redefining the experience of celebrating the festive season with a magnificent art display. We hope the magical scenery at Gaggenau London captures the attention of passersby to take a minute to stop and admire the artistry and leave feeling a bit more Christmassy as a result!”
Head to Gaggenau London, 40 Wigmore St, London W1U 2RX, to see the festive window display this Christmas. More of Natasha Godfrey’s work can be found on her Instagram account @londonillustrator.
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