Glamping Hideaways today announces the merger with industry specialist Lantern & Larks, a long-served and well-loved glamping site provider, a move that brings together two renowned names in the specialist boutique holiday rental industry.
This strategic partnership is set to create a market leader in the glamping sector, offering a diverse portfolio of holiday rentals and increasing choice, quality and service levels that cater to the changing needs and wants of modern travellers.
Although both brands were under the same parent company (QHA Group), the decision to merge was driven by a shared vision of providing unforgettable and unique experiences for individuals seeking a perfect blend of premium staycations and nature-focused accommodation.
By combining the strengths and diverse product range of Glamping Hideaways with bespoke sites across the UK and a highly experienced team from Lantern & Larks, the accommodation provider is well-poised to set new standards across the glamping sector.
The merger will enhance the overall customer experience by offering a broader selection of accommodations, from charming shepherd’s huts and treehouses to spacious safari tents, luxurious cabins and a handful of bespoke glamping sites.
With a combined commitment to quality, comfort and sustainability, Glamping Hideaways will present an unparalleled range of options for every type of traveller to perfectly suit their interests and preferences, as well as a more streamlined and efficient level of customer service across all sites.
“This merger is an exciting milestone for both Glamping Hideaways and Lantern & Larks as well as for our customers.” Commented James Boyce, Managing Director of The Hideaways Holiday Group.
“By moving forward as a single, joint brand, we are both expanding our reach and elevating the glamping experience for our customers. Our goal now is to continue to provide a diverse range of high-quality accommodations that allow individuals and families to connect with nature in comfort and style and deliver a premium level of service, unrivalled in the industry.”
All Lantern & Larks current trips will be carried out under the previous brand and all new bookings as of now will be made with Glamping Hideaways. A full amalgamation of all the Lantern & Larks properties into the Glamping Hideaways portfolio has already taken place, and all of their existing properties can now be found on the Glamping Hideaways website, www.glampinghideaways.co.uk.