Located in the vicinity of the Albufera Natural Park in Majorca on the beachfront of the award-winning Playa de Muro, Iberostar Hotels & Resorts is bringing its Caribbean all-inclusive resort concept to Europe for the first time with Iberostar Selection Albufera Resort, a transformational project built on its solid and ambitious sustainability principles.
Iberostar Hotels & Resorts, an international leader in responsible tourism, has opened its new property Iberostar Selection Albufera this month, a sustainable family resort with a Mediterranean essence that employs 400 people and brings to Spain the successful all-inclusive model that the hotel group has been offering in the Caribbean for more than 30 years, based on a firm commitment to quality and service.
The resort, located in the north of Majorca on the seafront of the award-winning Playa de Muro (recognised as one of the best beaches on the island), is a new product based on the demanding sustainability criteria that Iberostar applies to all its operations and hotels around the world.
The complex is the result of the complete transformation of two of the company’s emblematic hotels in the Bay of Alcudia: Iberostar Selection Albufera Park and Iberostar Selection Albufera Playa.
The refurbishment transforms the two hotels into a pioneering and unique sustainable resort in Spain, with decoration inspired by the native flora and fauna of the privileged surroundings of the Albufera Natural Park, where it is located, with high environmental value.
“In this unique project, we have taken into account the opinions of many of our customers who have returned year after year to spend their holidays at this resort in Majorca. During the renovation process, which involved a large volume of local suppliers, we have reused, donated and recycled the materials and waste generated, aligned with the circular economy principles that Iberostar advocates to ensure the sustainability of our operations.
With this transformation, we hope to satisfy guests seeking a complete holiday experience while meeting the highest quality standards,” stated Fernando García, Chief Resources Officer at the Iberostar Group.
The Iberostar Selection Albufera resort has roof solar panels and uses energy from renewable sources to reduce CO2 emissions, aligned with Iberostar’s ambitious roadmap towards decarbonisation by 2030. It has replaced gas for electricity at one of its buffets by installing induction hobs.
Its facilities have been renovated using recycled and environmentally friendly materials. In addition, the company has opted for native plant species to minimise water use, and it has implemented an innovative AI-based food control system that helps reduce waste.
Mediterranean essence
The refurbishment, which began in 2022, applies to all the resort’s facilities, including the 600 rooms. The design project developed by Iberostar’s in-house decoration team is inspired by the surrounding marine and floral elements and reflects the intensity of the light, colours of the facade, landscaping and the gardens at the resort.
The communal and leisure areas, as well as its ten bars and restaurants, have been designed in warm tones with Mediterranean textiles, adding personality to the hotel complex.
This renovated family resort concept introduces a completely new, varied, healthy and sustainable dining experience, with quality products from local suppliers and a wide range of responsibly sourced seafood.
The wide choice of cuisine includes a Greek restaurant Kyknos, which serves delicious dishes that combine the colours, aromas and flavours of Greece and Nopal (below), the resort’s Mexican restaurant, which draws on the know-how of Iberostar’s chefs in the Aztec country to serve authentic cuisine.
A Spanish restaurant Martinete showcasing national cuisine, and a bar with a Mediterranean flavour and name, Óliba (owl in Majorcan), in tribute to this bird native to the Albufera Park, round off the gastronomic offering.
The resort also has a Star Café cafeteria and IceDream ice cream parlour, which are ideal for family holidays surrounded by nature on the seafront.
Guests at the resort can enjoy all its facilities regardless of the hotel they are staying at, including its seven swimming pools. Iberostar Selection Albufera Park is ideal for families, with rooms designed for the comfort of adults and children, as well as new children’s areas such as Star Camp and splash pool.
On the other, the Iberostar Selection Albufera Playa has new rooms with exclusive access to the pool, as well as an adults-only rooftop terrace on the beachfront for guests staying in the Star Prestige category, as well as a pool, solarium and Balinese beds.
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