Jebsen Marine appointed as Hong Kong dealer for Fairline Boats.
Luxury motor yacht manufacturer Fairline Boats has continued its expansion into the Asian market by appointing Hong Kong dealer Jebsen Marine as its authorised Fairline dealer. Jebsen Marine are specialists in marketing and distribution with a history spanning over 100 years and employing around 2,000 people across the company. As well as sales, Jebsen Group’s well-established marine division offers services such as brokerage, after-sales support, insurance and crew placement. Mark Bishop, Jebsen’s Group Director said: “The response we have seen from customers toward Fairline in Hong Kong and Mainland China has been encouraging. It is a quality brand known to attract discerning customers who are connoisseurs and want the best.”
Fairline Boats latest authorised dealer appointment in Hong Kong follows Jebsen Group’s appointment to represent the brand in Mainland China, based in Shanghai, trading as Fairline China. With over 40 years of boat building, Fairline Boats has become one of the most revered boat manufacturers in the world. The company designs and builds luxury motor yachts under two distinct brands: Squadron flybridge motor yachts and Targa express cruisers. Fairline is increasingly targeting the Asia-Pacific markets, including China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Thailand, Australia and New Zealand.
Bryan Jones, President Fairline Boats Asia commented, “Having Jebsen Marine as our official dealer in Hong Kong is the perfect complement to the Fairline brand. With their corporate reputation, heritage and expertise we feel that this is the ideal partnership to help us further cement the brand’s dominance in one of the world’s fastest growing regions.”Jebsen also provides rapidly expanding sales & service support throughout China and Hong Kong, providing our customers consistency, technical support and stock availability,” he added.
Following the opening of a dedicated corporate office, Fairline Boats Asia, in Singapore during 2008, the company has expanded its dealer network throughout Australasia. To safeguard the Fairline brand’s reputation and provide the highest standards of customer support, only dealers who meet the strictest appointment criteria and training requirements are appointed. During the first half of 2011 Fairline participated in a number of brand building activities which included model debuts at Phuket’s PIMEX international boat show, Mumbai International Boat Show, Japan International Boat Show, Hainan Rendez-Vous, Manila Boat Show, China International Boat Show, Hong Kong Gold Coast Boat Show, Boat Asia in Singapore and most recently, Sanctuary Cove International Boat Show on Australia’s Gold Coast and Qingdao International Boat Show in May.
Fairline’s latest innovations, the Targa 50 GRAN TURISMO and Squadron 58 were recently unveiled at the Tullett Prebon London International Boat Show, where the Targa 58 GRAN TURISMO won a Motor Boat of the Year Award 2011 in its category.