How Jessica Minh Anh has Reinvented Modern Runways in Paris

How Jessica Minh Anh has Reinvented Modern Runways in Paris

Jessica Minh Anh is changing notions of conventional catwalks. The fashion show producer has seamlessly merged traditional runways, presentations, and campaigns into a unique production, which unfolded simultaneously at multiple iconic locations throughout the French capital during Paris Fashion Week Haute Couture.

Renowned for her historic fashion events at the world’s most iconic monuments and sustainable energy sites, Jessica transformed Paris’ landmarks on the 25th of January, 2024, into a grand fusion of fashion, architecture, culture, and artistic expression. The event followed Jessica’s Sky-High Ocean Catwalk in Rio de Janeiro just a month earlier.

This production featured models elegantly striding against the backdrop of cinematic masterpieces, including the Eiffel Tower, Louvre, Pont Alexandre III, Seine River, and Place Vendome, all on a single day. This strategic feat aimed to showcase creative designs from diverse continents while offering a fresh perspective on the beloved City of Lights.

Laurent Misischi, the General Manager of Kevin Murphy France, said, “This event injected unprecedented vibrancy into the fashion industry, and we are immensely proud to have been a part of it. Jessica Minh Anh is not only a visionary with extraordinary concepts but also a masterful executor, turning the seemingly impossible into reality.”

The J Winter Fashion Show 2024 seamlessly blended transparent rooftop buses and iconic locations to unveil a diverse array of collections from Europe, Asia, and the Middle East.

With innovative transitions reminiscent of popular social media platforms, Jessica expertly connected with the younger generation. The spectacle featured classic catwalk photography, captivating fashion films, and digital trends, engaging millions of fashion enthusiasts globally.

Vincent Durand, CEO of Bus Toqué Paris, admired the logistical precision required to orchestrate this extraordinary event, stating, “Coordinating such a multifaceted production could have been a logistical nightmare, given its complexity.

We were thoroughly impressed with Jessica Minh Anh’s efficient execution, which brought it all to life within just six hours. We provided two luxury buses to support her production, and we found that Jessica’s energy, creativity, and message perfectly aligned with our company’s vision to deliver an unforgettable Parisian experience.”

The fashion extravaganza showcased the enchanting creations of Chotronette, a Romanian powerhouse renowned for conjuring an imaginative universe inspired by “la vie en rose.”

Each ensemble was a breathtaking rendition of twentieth-century ball gowns, artfully combining tulle, florals, and vibrant colour palettes to create a tapestry of art and cinematic allure.

Jessica and four models wearing OTKUTYR

OTKUTYR Fashion House from Saudi Arabia, a long-time collaborator in Jessica Minh Anh’s Catwalk-On-Water series in Paris, captivated the audience with an exceptional pret-a-couture collection.

More than a fashion brand, OTKUTYR serves as a collaborative hub committed to eco-friendly techniques such as upcycling, setting a global example for sustainable fashion practices.

The collection harmoniously merged timeless elegance with a contemporary Arab twist, challenging conventional gender norms with tailored men’s style suits for women adorned with statement bows.

Jessica herself graced the catwalk in a signature maroon body-hugging dress, meticulously hand-embroidered with 100 roses, accentuating the intricacies of the female form.

Making their debut in Jessica’s production, Melissia brand from Kuwait presented luxurious abaya designs crafted with premium fabrics and impeccable tailoring. These designs seamlessly blended tradition with contemporary styles, reflecting the rich cultural heritage of the region while catering to modern tastes.

A model wearing a Tracy Studio dress

Last but certainly not least, Vietnamese luxury fashion house Tracy Studio unveiled a collection named “The Silk Road: From East to West.” Tracy Studio’s designs epitomised a captivating fusion of craftsmanship and tailoring, portraying confident and elegant women with timeless beauty transcending generations. The collection included strapless dresses, capes, unique necklines, and shoulder pairings, encapsulating the essence of femininity.

Jessica Minh Anh expressed her love for Tracy Studio, saying, “Tracy Studio’s unwavering commitment to craftsmanship excellence impressed me. The brand masterfully incorporated embroidery, rhinestones, and beading to create a harmonious fashion symphony.”

Their modernised rendition of the famous Vietnamese Ao Dai, a sparkling blue structured dress worn by Jessica Minh Anh, not only accentuated her stunning silhouette but also embodied the spirit of cultural exchange and beauty.

Reviving the big, frizzy, curly hairstyles from the 90s, Kevin Murphy’s artistic team was responsible for Jessica Minh Anh’s charismatic coiffure. This marked the second collaboration between Jessica and Kevin Murphy, following the phenomenal success of J Spring Fashion Show 2022 on the Liquefied Natural Gas cruise ship Costa Toscana in Portofino, Italy.

J Winter Fashion Show 2024 received invaluable support from Paris J’Adore Hotel and IWG group’s Spaces Opéra Garnier, where Jessica’s dedicated team worked tirelessly around the clock to bring this unique production to life.

Jessica Minh Anh’s Winter Fashion Show 2024 transcended the realm of fashion; it was a testament to creativity, diversity, and inclusivity, featuring models and designs from different ethnicities.

The milestone event marked Jessica’s 30th innovative production since her history-making catwalk on England’s iconic London Tower Bridge in 2011. For more information, please visit JMA Official Website.

Jessica and the models celebrating the shows on a luxury coachHow Jessica Minh Anh has Reinvented Modern Runways in Paris 2

Editorial Team

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