KitchenAid Unveils Blue Salt as its Colour of the Year for 2024

KitchenAid Unveils Blue Salt as its Colour of the Year for 2024

For 2024, KitchenAid has chosen Blue Salt as its Colour of the Year, and to accompany the announcement, it has unveiled its new Artisan tilt-head 4.7L stand mixer, an iridescent culinary marvel.

KitchenAid, a trailblazer in colour innovation since 1955, proudly announces the highly anticipated annual launch of the new Colour of the Year for the iconic Stand Mixer. Known for its commitment to blending style and functionality, KitchenAid continues to set trends in the culinary world by carefully selecting a new colour each year based on upcoming design and lifestyle trends.

A pinch of salt opens the senses to new depths of flavour
The latest addition to be crowned the KitchenAid Colour of the Year 2024 is BLUE SALT, a unique, subtle iridescent periwinkle blue with captivating red hues which magically shift colour depending on the angle or lighting.

Colours have the power to influence creativity, stimulate the mind, enhance enthusiasm, and make cooking and meal preparation even more enjoyable. A pop of colour also adds visual impact to an otherwise neutral kitchen.

Whether it’s through colourful appliances or a vibrant backsplash, exciting colour draws attention to specific areas, giving a fresh, updated feel.

Blue Salt is a sensory reminder to see every day in a new light
The Artisan Tilt-Head 4.7L Stand Mixer in Blue Salt comes with a stainless-steel bowl, though there’s also a wide selection of options available to enhance your personal style statement.

From ceramic designs to quilted and hammered effects, bowls are a terrific and simple way to coordinate your kitchen décor. Standard accessories include a flex edge beater, dough hook, wire whisk, pastry beater and extra 3L stainless-steel bowl.

For even more versatility, giving makers endless possibilities to enhance their everyday experiences, there are over 15 exceptional, dishwasher-safe extras for the famous attachment-ready Culinary Hub, enabling everything from slicing, grating, mincing, chopping and peeling to juicing and spiralling, along with a time-saving Sifter & Scale.

Assembled in sturdy die-cast metal, the stable Artisan Stand Mixer fuses legendary design with outstanding engineering and durability, making it, quite simply, the ultimate culinary companion.

The Artisan Tilt-Head 4.7L Stand Mixer in Colour of the Year 2024, Blue Salt, is available from, with an RRP of £699.

The new stand mixer in the colour of the year on a kitchen worktopKitchenAid Unveils Blue Salt as its Colour of the Year for 2024 2

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