KitchenAid Chooses Hibiscus as its Colour of the Year for 2023

KitchenAid Chooses Hibiscus as its Colour of the Year for 2023

In 2021, KitchenAid’s colour of the year was honey, and in 2022 it championed Beetroot. For 2023, the renowned kitchen appliance company has chosen Hibiscus, unveiling two of its most-renowned products in the new colour scheme.

Since 1955, KitchenAid has championed the power of colour to fuel creativity. For 2023, the company has chosen Hibiscus as its colour of the year, based on the captivating beauty of the Hibiscus flower. The vivid fuchsia used on the company’s products has a matte finish that should spark adventure and fun in the kitchen and inspire everyday makers to experiment with exciting new recipes.

It is commonly known that colour has the power to affect moods and feelings; it can summon up memories and aromas and make a powerful statement about our personalities. The vibrant Hibiscus colour will be a mood booster in the home and will be hard to miss in the kitchen, which should increase homemakers’ motivation to explore their creative side.

Pink is such a versatile shade and is now becoming increasingly popular in interior design. One classic pairing is Hibiscus and green, and another popular combination is Pink and grey. Grey is typically regarded as a cooling colour and needs the warmth of Hibiscus to help the scheme feel friendly and welcoming.

KitchenAid has now incorporated the Hibiscus colour into two of its most popular products; the Artisan Tilt-head 4.7L stand mixer and K400 Blender. Below, we’ll provide an overview of what each one has to offer.

The Artisan Tilt-head 4.7L stand mixer in the new colour scheme

Artisan Tilt-head 4.7L stand mixer
The Hibiscus-coloured Artisan Tilt-Head 4.7L Stand Mixer comes with a stainless-steel bowl as standard, although there’s a wide selection of options available which will enhance its already fine look and expand its capabilities. One way to add even more wow is via the optional bowls, which come in various styles, including ceramic to quilted and hammered effects. They are a terrific and simple way to coordinate every kitchen décor.

Standard accessories with the mixer include a flex edge beater, dough hook, wire whisk, pastry beater and extra 3L stainless-steel bowl. For even more versatility, there are over 15 exceptional, dishwasher-safe extras for the famous attachment-ready Culinary Hub, enabling everything from slicing, grating, mincing, chopping and peeling, to juicing and spiralling, along with a time-saving Sifter & Scale.

Assembled in sturdy die-cast metal, the stable Artisan Stand Mixer fuses legendary design with outstanding engineering and durability making it, quite simply, the ultimate culinary companion.

The K400 Blender on a kitchen worksurface surrounded by ingredients ready for blending

The K400 Blender
The Artisan K400 Blender in Hibiscus is designed to power through the toughest ingredients. The brand informs us that apples, almonds, carrots, kale, coconut, ice and seeds will be no match for the stable die-cast metal base, 1.5 peak HP motor and unique asymmetric stainless-steel blades, which are precisely angled to work with the 1.4L ribbed glass jar, creating a blending vortex capable of tackling tricky ingredients head on. The design makes it simple to make smooth, great-tasting soups, sauces, and smoothies in double-quick time.

The K400 also boasts simple, intuitive controls, including three pre-set recipe programmes for crushed ice, icy drinks and smoothies. In addition, it has a ‘pulse’ feature for tackling fibrous veg and a self-cleaning cycle.

Its ‘Soft Start’ option sets the motor at a slower speed to pull food onto the blades, then quickly increases to the selected speed setting to avoid splatter. Adaptive motor and Intelli-speed Control sense ingredients and maintains the optimal speed to produce the perfect taste and texture – whether silky smooth or chunky.

The blender’s optional accessories include a 500ml personal jar, 200ml small batch jug and 1L citrus press. An excellent way to put them to the test is by making a tasty Frozen Hibiscus Margarita. This can be done by simply putting Blanco Tequila, hibiscus syrup, freshly squeezed lime juice (and a bit more sugar syrup if desired) into the Blender and whizz until smooth. For the finishing touch, pop some salt on the rim of your glass!


The stand mixer next to some tasty treats in the kitchen

ARTISAN Tilt-Head 4.7L Stand Mixer 5KSM195PS

  • Wattage: 300
  • Motor Type: AC (Alternating current) with Direct Drive
  • Max. output motor power (Horsepower): 0.19 HP
  • Voltage: 220 – 240 V
  • Frequency: 50 / 60 Hz
  • Revolutions per minute (Speed 1 to 10): 58 to 220 RPM
  • Bowl capacity: 4.8L
  • Material body: Die-cast zinc
  • Speed control type: Hybrid electronic
  • Product dimensions: 36 (H) × 24 (W) × 37 (D) cm
  • Net weight: 11.29 kg
  • Cord length: 106.7 cm

The blender next to some freshly made cocktails

ARTISAN K400 Blender 5KSB4026

  • Wattage: 1200
  • Power rating: 1.5 Peak HP Motor
  • Voltage: 220 – 240 V
  • Motor RPM: 600 – 16000
  • Speeds: 5 variable speeds, Pulse, 3-pre-programed and cleaning cycles
  • Capacity pitcher working capacity: 1.4 L
  • Style jar square, single wall jar
  • Material body: Die-cast metal
  • Material coupler: Metal
  • Product dimensions: 40.1 (H) × 19.28 (W) × 22.91 (D) cm
  • Net weight: 6.62 kg
  • Cord length: 91 cm (cord wraps underneath the base)

The Artisan Tilt-Head 4.7L Stand Mixer, RRP £699, and Artisan K400 Blender, RRP £329, in NEW HIBISCUS, are available directly from KitchenAid and instore at Harrods from 1 March.

If you want more information on the KitchenAid products in Hibiscus and details of the other products the company produces, visit

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Natasha Godbold

Creative Director / Writer

Natasha is a co-founder of Luxurious Magazine® and has undertaken the role of Creative Director. She is a keen photographer and regularly accompanies Paul on hotel and restaurant reviews. Born in Moscow, Natasha like her husband Paul has experienced living in multiple countries around the world. She is bi-lingual and has degrees in English Language and English Literature. Natasha covers all aspect of the luxury industry in her work. Her hobbies include health and fitness, culture and learning about nature and animal welfare.

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