Vacheron Constantin, reputed to be the world’s oldest watchmaking manufacturer, with an uninterrupted history since its foundation over 250 years ago, is opening its first Latin American boutique in Sao Paulo, Brazil.
The Sao Paulo boutique is the brand’s 47th worldwide. It is located at the prestigious Shopping Cidade Jardim and demonstrates another step forward in the manufacture’s worldwide expansion.
Vacheron Constantin’s decision to open its first Latin American Boutique in Brazil follows a historical pattern, as the brand has been present in Brazil for almost 180 years. The Maison first established a commercial presence in Rio de Janeiro by opening an official representative in 1835. Vacheron Constantin archives indicate that the same year, 16 watches were sent to our first correspondent in Brazil. Then in 1907, some 180 Vacheron Constantin Chronomètre Royal were sold to Brazilian customers, responding to the demand of the market in terms of quality and solidity.
The warm and intimate 113 square meters space is the ideal place to welcome the watch collectors and connoisseurs. The interior design of the boutique uses elegant materials, such as wood, bronze and leather, creating a refined and luxurious environment, which perfectly aligns with the spirit of the brand. Conveniently located in the boutique, a Vacheron Constantin qualified watchmaker offers various after-sales services. Through this innovative interaction the brand establishes brand loyalty and saves the time of the repair.
Founders of the very spirit of the precious and technical fine watchmaking, the men and the women of Vacheron Constantin continue to design, develop and produce exceptional timekeepers, remaining close to the three fundamentals of the brand: perfectly mastered technique, harmonious and inspired aesthetics, and an extremely high level of finishing touches. Pursuing its longstanding ties with the world of art and culture, Vacheron Constantin is committed to fostering fine artistic crafts that play such a key role in contemporary creativity, while highlighting the excellence achieved by combining these talents with those of design.