With travel back on the agenda for many parts of the world, the lure of taking great photographs and fantastic videos is strong. However, the difficult part for many is in making a video look professional. So, for this guide, we turned to InVideo’s experts for tips on how to ensure your memories and experiences can be shown in the best possible way.
After years of turning our backs on producing video content and many hours trawling the internet, we’ve finally found an online product that has inspired us to dip our toes into the world of video content again. The company that’s inspired us is InVideo, which operates what is said to be the world’s easiest video creation platform.
Unlike other downloadable and online video creation packages, the InVideo proposition is so simple that even we could start creating content in what seemed like only minutes, and the final results exceeded our expectations. In addition to this, InVideo has made things even easier for its users by including thousands of templates and a huge amount of media.
As it’s been more than five years since we made our last travel video, so we asked the clever minds at InVideo what we needed to do to give our video content the right look for today’s audience. We found their advice so useful and straightforward we decided to share what we learned.
It doesn’t matter where you head on holiday, the lure of taking photos and video will be irresistible. However, although taking a video is easy, taking a good video is somewhat of an art. The biggest challenge for most people wanting to capture their favourite memories and best moments will be in making something that others will also enjoy watching.
Anyone can shoot a travel video on their smartphone these days, all it takes is the touch of a button. But, making an outstanding video that people like and share is a completely different matter. To make a great video, one must capture the right footage, they should also be aware of audience preferences, and lastly, they should ensure that the final video is of top quality.
With that in mind, here are ten practical tips from InVideo for making a great travel video.
1. Explore tons of travel videos online
This is a simple and effective way to experience travel videos. It helps to look at what else is available in the market. Watching travel videos will give you an idea of the type of travel content people want to consume and the popular travel video shooting styles. You will also be prepared with what you need to look out for when you visit a destination if you check these travel videos beforehand.
2. Set up the camera’s settings before the trip
Before the trip, the proper camera settings can save one from an unnecessary headache and chaos. Avoid changing the settings on the camera at the last moment to avoid the footage getting affected.
For example, Let’s take the Sony A7C and set this camera as 2 memory buttons for 4K, 25FPS with a picture profile of 6, general footage as 1080P, 120FPS with the same picture profile for slow-motion shots, respectively. It becomes easy to switch between modes depending on the type of footage based on the moment.
We would therefore recommend that you get to know the main camera’s settings. Find the right setting as per the requirement and then use the right online video editors to enhance the video.
3. Ensure Proper Planning
Making a travel video is slightly different from making other video content. Ensure that you have the right equipment, and be prepared with the geography of the destination so that you don’t get lost. Thorough research and knowledge of the place can save time and energy and offer up the perfect opportunities to capture the right moments. Shooting vlogs alone can be a tough task sometimes, but having a partner or crewmates will make the work go smoothly.
4. Be Smarter While Shooting
Don’t restrict yourself to a few shots. Draw inspiration from your surroundings, and capture as much footage as you can. Having many shots gives you plenty of raw material to play around with later. You don’t want to later regret that you didn’t shoot enough content. One thing to remember is to make plenty of vlogs while travelling. Shoot at sunrise, morning, or sunset to get better lighting and enjoy the experience. This also means that your job while video editing will be a lot easier.
5. Keep It Human
Human psychology dictates that we like seeing other people around us. The same applies to videos. Add a nice narration to your video and other experiences than humanize your video. People should be able to relate to the video. An individual can even talk about unique facets of a destination to make it more interactive. The narration should be detailed so that viewers may use it as a reference and get an overview of the place.
6. Make a Niche
If an individual wants to focus on only one aspect of travel, it is likely to be more successful. Making a travel video on a destination is great, but there are already so many of those available. Sticking to a niche in a travel vlog is a better option to deliver more informative content about the place to viewers. This could include food, fashion, adventures, historical activities, etc. Firstly, consider the destination and understand its specialities, like surf culture in Hawaii, spiritual nature in India, and the fashion industry in New York.
7. Create Motion
A major difference between photography and videography is motion. Most of the beautiful architecture and monuments you see when you travel can be captured through a still image. But it becomes more captivating when it is a video. You can create fantastic motions with simple camera movements like time-lapse. An individual will need to create motion independently, and there are many methods to do it. One of the famous techniques is hyper-lapse or time-lapse. One can learn this from many tutorials on YouTube, or one can use a video editor to create something similar.
8. Tell a story and make it more about the place
The travel video should tell an unforgettable story of the place, its architecture, people, food, and other facets. Unfortunately, many travel vloggers become so self-obsessed that the video showcases more about them than the destination. This is a recipe for disaster. Make sure your video showcases more about the local people, history, uniqueness, and scenic beauty. After all, that’s what viewers want to know.
9. Export the video in High-Quality
The last and the most important thing to do is to export the video in high quality from any video editor. Do not compromise here, as this could make or break your video. You must choose the high-resolution while uploading the video on any platform.
10. Reach B2B and B2C Customers
Many travel and hospitality companies and clients are on the lookout for travel videos and vloggers, and they can offer good pay. Once you establish yourself as a pro in travel videos, there are plenty of lucrative options for you. You could sell your videos for a fee or you could choose to work for various brands to produce specific travel-related content.
Making travel videos may look easy, but it takes some effort, planning and skill to be able to create stunning videos. Follow the above practical tips, and you could be on your way to making great videos.
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