Mercedes-Benz has extended its portfolio of premium business apartments in South-East Asia in collaboration with Frasers Hospitality with the introduction of Living @ Fraser Singapore
The nine Mercedes-Benz Living @ Fraser apartments were designed and furnished by Mercedes-Benz Style in cooperation with interior design specialists JOI Design Hamburg, to meet the evolving needs of today’s e-generation business and leisure travellers.
It combines the facilities of a smart hotel with the space and informality of a serviced residence. Ranging from 52 to 70 square metres, each Mercedes-Benz Living @ Fraser apartment is equipped with a kitchenette and spans out to a large outdoor private terrace with a hammock bed. The hotel residence is a stone´s throw away from Changi International Airport and a multi-purpose conference and exhibition venue. Guests have the option of a dine-in at the hotel residence´s all-day dining restaurant or opt for a takeaway from its Deli.
A lobby bar is also available for those who enjoy a drink in the evenings. Mercedes-Benz successfully entered the exclusive premium serviced apartment market in autumn 2015 with six apartments in London’s Kensington district.
“With our serviced apartments guests can discover and enjoy the Mercedes-Benz brand in a completely new context. On the one hand, our new venture in Singapore has been conceived to offer our clients the best in their temporary home, on the other we are also looking to showcase our unique design philosophy and quality standards to new target groups,” said Gabriele Mussotter, responsible project manager at Business Innovation, the department behind the idea for Mercedes-Benz Living @ Fraser.
With these apartments the premium automotive brand has succeeded in translating its expertise in cutting-edge design, innovative technologies and integrated mobility solutions to the serviced apartment sector. People will be able to experience the ‘modern luxury’ for which Mercedes is renowned even when they’re not on the road. The interior design concept adheres steadfastly to the Mercedes-Benz design philosophy of sensual purity. Stimulating contrasts and surface finishes reminiscent of natural forms combine to create an unexpected feel-good atmosphere that speaks both to the heart and to the mind.
Mercedes-Benz Living @ Fraser Singapore is aimed at the millennial travellers, who demands a 24/7 work life balance, without compromising on style and comfort. Through the interplay of urban elements, technology, and intuitive usability the exclusive spaces offer the latest in modern living paired with the comfort and convenience of serviced apartments.
Luxurious concept of innovative technologies and new design elements
With the interior design, Mercedes-Benz Style has succeeded in recreating the ambience and spaciousness of a Mercedes car in luxury serviced apartments. ”The exclusive Mercedes-Benz Apartments in Singapore represent the typical modern luxury of Mercedes-Benz. The aesthetic and intelligent interior invites to feel relaxed and comfortable”, said Gorden Wagener, Vice President Design Daimler AG. “The design interprets our Mercedes-Benz design philosophy of sensual purity and symbolizes the bipolarity of our brand – it’s ‘hot and cool’.”
Inside the generously proportioned apartments, the eye is immediately drawn to the Black Magic Wall – a media wall that is fully integrated into the design of the room. The black surface is a unique feature whose high-tech look matches the lifestyle of a tech-savvy generation. Further highlights of the interior design include the silver-grey sofa in the living area and the bed with headboard in the sleeping area. The lounge chair and the integrated seating are both covered in silver S-Class leather. Lighting is provided by a chandelier embellished with Swarovski crystals, the same as those used in the headlights of the Mercedes-Benz S-Class Coupé.
The Burmester® sound system is a further highlight. It combines significant design features with exquisite listening pleasure. A table-top version of the perfume atomizer system found in Mercedes-Benz’s AIR-BALANCE package is another remarkable feature. The atomizer enhances the feel-good atmosphere in the room with subtle fragrances from the S-Class range.
See more of Mercedes-Benz Living @ Fraser Singapore below