London is Awash with Vanilla Flavoured Cake Fans According to My Baker

London is Awash with Vanilla Flavoured Cake Fans According to My Baker

My Baker sells delicious artisanal cakes made by independent bakers around the UK, and they’ve used this extensive network to produce some very tasty data, e.g. the UK’s favourite cake flavours. Whether a cupcake tickles your tastebuds or you’re more of a chocolate lover, it seems that your cake choices may, in fact, be influenced by where you live.

London, the nation’s capital, may be awash with many different cultures and international influences, but it is, in fact, the ‘vanilla capital’ with 48% of My Baker cakes ordered in July being Victoria Sponge or vanilla flavoured.

A Victoria Sponge Cake

Perhaps the Jubilee has rubbed off on the capital’s residents, and a slice of history is the flavour of the month? It’s not only Londoners that are vanilla fanatics. Heading up to the country’s North West, My Baker has discovered that, like their southern counterparts, Mancunians also can’t resist a slice of classic vanilla sponge.

Cambridge is known for drawing academics from all over the world. With that comes an eclectic mix of cake choices. With the majority of orders being fully customised and with flavour choices across the range, including carrot cake, red velvet, salted caramel and lemon, Cambridge is a very individual city, but its residents have one thing in common; they, like most people in the country love some cake!

The Ultimate Chocolate Drip Cake

If chocolate is your go-to choice for cake, there is a fair chance that you are living in Birmingham. Over 60% of orders from the Brummies were for a decadent chocolate cake, and we aren’t talking bells and whistles – the simpler, the better. You can rest assured if you’re visiting friends or family in Birmingham, you’ll hit the spot if you bring a chocolate cake!

Red Velvet cake

With a whopping 71% of all My Baker cakes ordered in Cardiff in July being red velvet, it’s safe to say they have heart eyes for the classic American recipe. It doesn’t stop there; residents in Cardiff are also all about the toppings, and we are talking macarons, to be precise, with 42% of the cakes being topped with the nutty delights.

“It is always so interesting to see what the nation is loving, and we are often surprised by where flavours are the most popular. With over 200 bakers across the UK, we have great insights into customer wants and needs. We are constantly evolving our offer to meet those needs,” said Mark Sinjakli, CEO of My Baker.

My Baker’s cakes are available in a variety of flavours, including red velvet, vanilla, salted caramel, chocolate and many more, and most can be adapted to suit all dietary requirements. The cakes start from £58 plus £9 delivery and can be delivered widely across the UK, with next-day delivery also available.

And if you have any last-minute concerns or questions before placing your order, the team’s “Cake SOS” phoneline (020 3239 4399) is manned seven days a week, 10 am to 6 pm. What more can you ask for?

For more information or to browse the full range of My Baker cakes, head to their website,

Read more food and culinary news and features here.

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Editorial Team

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