About Paul Godbold
I’m the owner and editor-in-chief of Luxurious Magazine. I’ve worked in the property, technology, finance and venture capital sectors, joined the British Army and even had a stint on the catwalks. My role at the magazine involves writing, proofing, editing, designing and choosing which articles are published by the magazine.
My varied career has allowed me to experience many of the things we write about today, which ultimately inspired me to create the magazine. My successes enabled me to purchase supercars, travel the world, live in palatial properties etc. I believe this gives me a unique understanding of the luxury industry and sets me aside from many others writing on this subject.
In the English-speaking world, Luxurious Magazine is regarded by many as the leading news platform for the luxury industry. This carries a good deal of pressure but also opens opportunities to make changes by setting standards.
Personally, I want to change people’s perspective of the media by presenting news, stories and information in a traditional way. I don’t believe there is a need for sensationalism or to deliberately cause upset.
Consider me old-fashioned if you must. Like everyone, I have my own strong views, and usually don’t allow them to permeate into my writing unless it is to impart what I believe is common sense.
In some ways, Luxurious Magazine is an influencer, but it will never tell you what to think. In its most basic form, it is a news-provider and educator, designed to inspire and make people feel happy.
In the past, we’ve out-performed the biggest brands in the world on social media, had well over half a million followers, all through organic growth without ‘ever’ advertising. But it was becoming obvious to me that it wasn’t a level playing field.
Too many brands and businesses were cajoling and even forcing people into following their social media channels and in some cases, simply buying followers to appear more popular. Today, I truly believe it is more of a vanity exercise which serves little true purpose and I refuse to engage in it.
I could lay the blame at the feet of PR agencies for the social media infatuation, but it’s not really their fault. They’re engaged by marketing heads to get a product or service in front of as many people as possible, irrespective of who they are.
The only thing the company employing the PR wants to hear is huge numbers. The marketing heads will take these numbers to their bosses garnering praise and pacifying their paymasters, and so the cycle continues.
I’d liken this process to a large scale music concert. To my eyes it’s like putting an outstanding musical artist such as Cliff Richard on-stage in front of 250,000 devoted heavy-metal fans in the vain hope they’ll buy his next album.
Wouldn’t it be more beneficial and sensible to put him on stage in front of 5-10,000 Cliff Richard fans?
Over the past 10+ years, we’ve covered almost every topic imaginable. We frequently write articles outranking many of the worlds-leading news publications and media companies on the same topic and all this via a privately owned magazine without any external funding.
In the past, people have said I am sometimes, in their words ‘funny’. This is not funny as in humorous; it’s because I can take offence, particularly when myself or the editorial team writes a unique article that ranks at the top of the search engines, providing huge exposure to the subject matter and no thanks or even an acknowledgement is given.
Brands, agencies etc. need to understand that as Luxurious Magazine accepts no advertising, it’s my money being used to promote and share their news. It’s also no one’s place to tell me what my readers should be reading, it’s I and I alone who’ll make this decision.
In respect to this, I have blacklisted some of the world’s most high-profile luxury and lifestyle brands and the agencies they engage due to what I perceive are unwarranted arrogant attitudes and a lack of appreciation.
As long as businesses enjoy and acknowledge the work we are doing to help promote them and keep within our editorial guidelines, I will continue to support them.