It’s no secret that businesses across every sector need to do more to help the planet, with the buzzword being sustainability. The Sarojin, the luxury boutique in Thailand, already does fantastic work for the environment and communities and is upping the ante even more by launching a new initiative titled One Booking One Tree.
The Sarojin’s “One Booking One Tree” initiative will launch on 1st October, and once started, the hotel will commit to planting a “minimum” of one tree for every booking. The hotel team will have at least one planting day scheduled every month, on which guests will be invited to participate. The resort estimates that the One Booking One Tree initiative, along with all the resort’s ongoing,g green-focused programmes, will result in at least 1,200 new trees planted each month.
The resort has been supporting and contributing to the Mangrove Forest Planting Project in Baan Nam Kem (established by local fishermen following the tragedy of the 2004 Boxing Day Tsunami) since 2007, with monthly planting days organised by the staff. However, with the ‘One Booking One Tree’ initiative, the resort will be doing even more for the environment, along with supporting the health of the existing trees, which, in turn, will help to support more initiatives.
To ensure the One Booking One Tree initiative achieves its goals, The Sarojin will partner with several local organisations. These include the Department of Marine and Coastal Resources, the Takuapa Local Government and the Ban Nam Khem and Bang Nai Si communities. The luxury hotel will adjust its planting days to support its existing rehabilitation projects by planting mangrove trees or sea almond trees. Both these trees are crucial in creating a more prosperous environment for both animals and fishermen, as well as acting as a natural barrier against storms and floods.
On the new One Booking One Tree initiative, The Sarojin’s owner, Kate Kemp, said, “For many years, we have seen the very beneficial impact that the mangrove planting of the Ban Nam Khem Community has had on the region, and this activity has been of increasing interest to our guests, who love to get involved with the tree planting. We wanted to make a further commitment and generate awareness of this cause by guaranteeing the planting of one tree for every booking we make at The Sarojin.
Mangrove reforestation protects coastlines and slows down erosion, both vital in sustaining ecosystems and livelihoods, as well as encouraging eco-tourism and providing a rich environment for activities such as kayaking and bird-watching tours, which are also popular with our guests.”
With community engagement and sustainability at the heart of The Sarojin and the core of its ethos, this latest initiative is yet another excellent example of how a luxury resort can remain true to its local community, stay committed to minimising the impact its guests have on the environment and ensure that the local community benefits from its operations and support.
The boutique residence has earned itself an outstanding reputation for supporting community projects over recent years. The ‘One Booking One Tree’ initiative will help to support its ongoing initiatives such as The Sarojin Cares Days, which see staff and guests that wish to volunteer help the community to support an array of well-deserving projects and The Sarojin Khao Lak Community Fund, a community fund directing and administering funds to various elements of Khao Lak’s recovery.
Just a quick look through the hotel’s latest product development, ‘Sarojin Cares Packages‘, and its Adventure & Discoveries brochure will give guests a feel for how the hotel integrates and supports the environment and people of Khao Lak with the experiences it offers to its guests.
Read more news about The Sarojin, their ongoing sustainability initiatives, and what other leading resorts are doing to help the environment here.