SJM Helps Make the “Experience Macao” Roadshow in Jakarta a Success

SJM Helps to Make the "Experience Macao" Roadshow in Jakarta a Success

The “Experience Macao” Roadshow in Jakarta, orchestrated by the Macao Government Tourism Office, concluded successfully, with SJM Resorts, S.A. enthusiastically supporting the “Macao Tourism + MICE Product Updates” Seminar and Travel Mart on 8 May, as well as the large-scale roadshow, which took place from 9 to 12 May at Central Park Mall in Jakarta.

The “Experience Macao” initiatives were designed to showcase Macau’s robust “Tourism+” offerings to industry professionals, local residents, and visitors and enhance its appeal as the preferred destination for family tourism.

The A.I Wonderland display

During the promotional event, SJM showcased an array of exclusive accommodations and gourmet dining options alongside a host of compelling activities. Highlights included the “SJM Five-a-side Football Friendly: Portuguese Icons vs. Greater Bay Area Dragons” slated for 19 May, immersive experiences at “Martial Arts Arena” and “AI Wonderland” (shown above), the two major thematic game zones within the Grand Lisboa Palace Resort Macau, and “SJM x Macau Cruise” featuring “Sea + Land” sightseeing tours, all designed to captivate visitors of varied ages.

A photograph of a display in the Martial Arts Arena

The roadshow’s inauguration was graced by notable attendees, including Ms Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office; Ms Annissa Noviarny, Assistant Deputy Director of Tourism Marketing for Taiwan, Hong Kong and Macao of the Ministry of Tourism and Creative Economy of the Republic of Indonesia; representatives of local tourism associations; and Ms Karen Lee, Assistant Vice President of Destination Marketing, Brand Development & Marketing at SJM.

Adding to the festivities, SJM’s mascot, “Sam the Rooster,” also featured prominently, engaging with attendees and providing memorable photo opportunities.

At the product showcase and business discussions, SJM representatives detailed their extensive portfolio of travel offerings and high-end experiences, engaging with local industry leaders to explore potential enhancements to Macau’s international tourism profile following the launch of a direct Jakarta-Macau flight route introduced in November of the previous year.

A female member of the SJM team talking to a visitor

Throughout the event, SJM displayed a wealth of Macau’s travel initiatives at the Grand Lisboa Palace and the Grand Lisboa Macau.

The exhibition included acclaimed restaurants, art and cultural activities for families, community-based tourism, and designer-branded accommodations. Attendees also participated in a major lucky draw, winning an assortment of prizes, including dining and shopping vouchers sponsored by SJM.

The Moomin encounter section of the exhibitionSJM Helps Make the "Experience Macao" Roadshow in Jakarta a Success 2

Editorial Team

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