Toyota Launches The New Ponam-28V Premium Sports Cruiser

Toyota Launches The New Ponam-28V Premium Sports Cruiser

Toyota Motor Corporation has launched a new boat, the Ponam-28V, which will be sold through a network of 50 companies in Japan

The Ponam-28V was developed as a premium sports cruiser, combining high cruising performance with excellent riding comfort coupled with a luxurious, user-friendly interior.

The three main features are as follows:

  • The Toyota Hybrid Hull that was developed jointly with Yanmar Co., Ltd (Yanmar) which provides a new sense of riding comfort
  • A pilot support system utilising automotive-derived control technologies, and
  • A flowing form characteristic of the styling of the Ponam series, as well as an interior with a luxurious feel.


The Ponam-28V has been created as a commercial version of the Toyota-28 Concept, which was displayed at the Japan International Boat Show held in March 2016. In addition, the Toyota-28 Concept had also received the Good Design Award in 2016.

Toyota Launches The New Ponam-28V Premium Sports Cruiser 4Like the Ponam-31, the Ponam-28V is powered by a 3.0-liter inline four-cylinder direct-injection diesel engine derived from the Land Cruiser Prado. Specially tuned for marine applications, the engine combines high power with excellent fuel efficiency while keeping emissions, noise, and vibration to a minimum. In addition, a high level of manoeuvrability is ensured with a control system that utilises automotive-derived technologies, such as the world’s first single-shaft Toyota Virtual Anchor System (TVAS), which is used in boats that are equipped with one engine unit.

Reflecting years of experience incorporating complex curved surfaces into vehicle design, the Ponam-28V presents a solid, elegant form. Combining flowing surfaces and dynamic lines, the unique and imposing design of the Ponam-28V makes it immediately recognisable as part of the Ponam series, even when viewed from a distance.

The Toyota Hybrid Hull’s high degree of design freedom made it possible to create an innovative design that was previously difficult in an aluminium hull. Its smooth vessel bottom shape with reduced propulsion resistance on the gliding surface had been realised using cutting-edge simulation analysis.

Toyota Launches The New Ponam-28V Premium Sports Cruiser 5

The cabin is designed to have a clean and spacious feel and with white as the base colour, its aim is to create a relaxing and expansive interior space. The layout is designed for user-friendliness.

Toyota Launches The New Ponam-28V Premium Sports Cruiser 6

Despite its high performance and luxurious feel, the retail price of the entry model Ponam-28V has been set at 19,200,000 yen (excluding consumption tax), allowing the price to be fixed at below 20 million yen.

Toyota has been marketing the 35-foot long Ponam-35 and the 31-foot long Ponam-31, and the company is enhancing the Ponam series product lineup with the launch of the 28-foot long Ponam-28V.

Going forward, Toyota will continue to promote its marine business by developing attractive products that are designed to provide rewarding leisure time activities and to support a fulfilling lifestyle.

Annual sales target: 24 units

Manufacturer’s suggested retail price
19,200,000 yen: E grade [20,736,000 yen (including consumption tax)] 23,200,000 yen: S grade [25,056,000 yen (including consumption tax)]


Editorial Team

The independent luxury magazine showcasing the finest and most luxurious things in life. Luxurious Magazine travels the world visiting the best resorts, hotel and restaurants to see whether they warrant the 'Luxurious Magazine' seal of approval. We also feature the latest news, finest products and services, luxury events and talk to leading personalities and celebrities.

error: Copying this content is prohibited by Luxurious Magazine®