Zeekr to Open First European Pop-Up stores in Gothenburg and Malmö

Zeekr to Open First European Pop-Up stores in Gothenburg and Malmo

Zeekr will open its first European Pop-Up stores on 13 March in Gothenburg and on 18 March in Malmö. Complementing Zeekr’s first European showroom in Stockholm, the Pop-Up stores will make the Zeekr brand accessible to even more people in the south of the country.

Designed to create a relaxed, informal atmosphere, these conveniently located stores are the ideal way to showcase the state-of-the-art Zeekr 001 luxury shooting brake and Zeekr X urban compact luxury SUV. Product experts are on hand to answer questions on every aspect of EV ownership.

Christopher Holmqvist, Zeekr Europe’s Head of Sweden, says, “Malls are ideally located in city centres, making them convenient places for people to visit our new Pop-Up stores. Sweden is a well-established EV market, but we know a lot of people would like to make the switch and have questions on range, home and public charging, and what EVs are like to live with day-to-day.

Pop-ups provide a relaxed environment where customers can explore our state-of-the-art EVs, learn about our finance, insurance, charging, connectivity, and servicing offers—including the unique ‘10+10+10’ incentive—and have all their questions answered by our product experts.”

The Femman Mall is in the Nordstan shopping centre, which welcomes more than 30 million people from all over the world every year. It’s also less than a minute’s walk from Gothenburg Central Station, making it a prime location for Zeekr’s flagship Pop-Up store in Sweden.

The store also has a strong connection to the heart of Zeekr’s European operations, with the Design Studio and R&D Center situated just across the water. The fully equipped 97 sqm space will be open until December 2024. The Malmö Pop-Up store is located in the city’s prestigious Emporia Mall and will be open for four weeks. Both locations can offer visitors everything from coffee to test drives.

Zeekr to Open First European Pop-Up stores in Gothenburg and Malmö 2

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