ZHIYUN, the world’s pioneering gimbal innovator for cameras and smartphones, has been awarded the prestigious GOOD DESIGN® Awards for its CRANE M2S gimbal.
The Crane M2S is a gimbal we think very highly of, and we are not alone in falling for its capabilities. At the 72nd edition of the awards, the CRANE M2S won in the electronics category. Quite an achievement when you consider that there were approximately 4,000 shortlisted entries from 52 countries going under the experienced eyes of a panel of independent and international jurors.
The gimbal joins the manufacturer’s range of award-winning products and offers a compact design that feels completely natural in the hand during use. With a built-in 0.66-inch display offering real-time status and operating parameters of the camera and gimbal, users benefit from an at-a-glance view while they shoot.
Another award-winning feature is ZHIYUN’s latest quick-release technology; the V-shape design provides better working efficiency allowing quick interchange between any cameras used. While dual safety locks ensure the equipment always remains attached.
At just 549g, the CRANE M2S impressed judges since it is as portable as a phone gimbal but can hold cameras up to the Sony A7SIII with small prime lenses. The super lightweight body is combined with stronger motors and extended axes, making it a must-have for high-velocity, run-and-gun filmmakers.
GOOD DESIGN is the first, oldest, and longest-running design prize in the world that honours all design achievements in all its disciplines: from product, packaging, communication and service design, architecture and interior architecture to user interface (UI), user experience (UX), and professional concept.
The highly-prized, highly anticipated, and highly-publicized awards are bestowed annually by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.
The competition evaluates product design, communication design, packaging design and concept designs by the world’s leading brands and sheds light on current trends emerging in the international design and manufacturing sectors.
ZHIYUN’s Head of R&D said: “At ZHIYUN, design innovation is key to the success of our products, and we are honoured to be awarded this prestigious recognition for our continuous R&D efforts in gimbal technology. We intend to continue delivering even more novel product experiences to video creators, whether amateur or professional, from around the world.”
You can find information on the CRANE M2S at the GOOD DESIGN® Awards here.
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