By 2030, PricewaterhouseCoopers estimates that Artificial Intelligence (AI) will be a $15.7 trillion industry – more than the current combined output of China and India. However, AI experts such as Elon Musk speculate that we need to develop more regulations before we scale AI.
1-1 targeting is a powerful method to influence specific behaviour, but how much effort will it require in the future? Fortunately, the advertising industry is moving in the right direction, albeit at a slow pace. Third-party cookies are going away. And as seen in the global press on a weekly basis, there is an increased demand by consumers for privacy. All of these things are a good start.
However, marketers still have major challenges ahead. Namely, how to make sense of the disparate data that still exists and educate brand clients?
ReverseAds CEO Mike Hahn said, “I believe that artificial intelligence will play a significant role in 1-1 targeting after third party cookies disappear. AI is normally used to buy and sell media. We are only tapping into a fraction of its potential. The upside lies within big data Adtech using AI for 1-1 targeting, like ReverseAds.”
Companies such as ReverseAds uses AI and machine learning to assign keywords to millions of instances of users surfing the internet. Then uses the keywords to implore a personalized 1-1 target through a non-cookie technology.
Mike added, “Throughout the pandemic, employers have used AI to determine when it’s safe for employees to return to work. So, if AI can help with these incredibly complex problems, ReverseAds can certainly use AI is to assign the highest probability keywords of buyers as they surf the internet.”
By 2030, PricewaterhouseCoopers estimates that AI will be a $15.7 trillion industry – more than the current combined output of China and India.
Unfortunately, the advertising industry is slow to adapt. Some AI experts, like Elon Musk, speculate that we need to develop more regulations before we scale AI. Also, marketers will expect transparency and the overall ability to explain AI better with brands.
Mostly, AI is still yet to be fully understood, and the education gap with marketers needs to be filled. Marketers are finally embracing and understanding how AI technology works at Google Ads or ReverseAds. However, even without the industry fully on board, AI Adtech businesses will be building a stable foundation for the rest of the industry.