The Irish Whiskey industry has been on an absolute tear over the past twelve months, and it’s continuing with the news The Craft Irish Whiskey Co has achieved top marks for the design of its incredible Devil’s Keep at the A’ Design Award and Competition.
The incredible march of the Irish Whiskey industry is showing no signs of slowing down. Over the past twelve or so months, long-held auction records have tumbled for first editions of Ireland’s finest, right, left and centre.
If this wasn’t enough, we’ve received the news that one of the foremost distilleries leading the Irish charge, The Craft Irish Whiskey Co., has achieved Gold in the ‘Packaging Design Category 2020-2021′ of the A’ Design Award for The Devil’s Keep experience box.
The Devil’s Keep was the luxury Irish whiskey’s first release, and you can read more about it here.
The A’ Design Award and Competition are regarded as the world’s most prestigious and influential design accolade and acknowledge the best design and most innovative products from international brands and designers.
With over 4,000 entries submitted from the world’s top designers, the competition is judged by over 200 jury members from the International Design Academy to form The Grand A’ Design Award Jury Panel, including design professionals, press and academics, who award brands across five categories: Platinum, Gold, Silver, Bronze and Iron.
The award-winning products and designs will be formally announced at the official A’ Design Award Gala-Night and Exhibition in Italy, which will take place later this year.
The Craft Irish Whiskey Co. was the highest scoring Gold Award, achieving 9.9 within the top 2% of the category, missing out on Platinum to Pepsi Co’s redesigned packaging. It was the only whiskey brand to be awarded ‘Gold’, within the ‘Packaging Design Category’, alongside over 20 innovative brands awarded Gold in the A’ Design Award.
It marks The Craft Irish Whiskey Co.’s third win of the year after being awarded ‘Luxury Drinks Secondary Pack’ for the design of The Devil’s Keep experience box at The Luxury Packaging Awards 2020 and Highly Commended for the design of The Devil’s Keep bottle in the ‘Luxury Drinks Primary Pack’ award in February 2021.
Tiago Russo, Design Director at The Craft Irish Whiskey Co., said, “It is a huge honour for The Craft Irish Whiskey Co. to be recognised amongst some of the most well-established brands in the world. The A’ Design Award is the highest achievement in design, celebrating exceptional work from some of the most renowned names in the industry.
Through the power of design, I was able to create a product that brings to life the story of The Devil’s Keep and celebrates Irish heritage and whiskey through a multi-sensory experience. The accolade is particularly special as The Devil’s Keep is the brand’s first release, and it now sets the benchmark for The Craft Irish Whiskey Co. in the future as one of the brands to watch in the luxury whiskey space.”
Jay Bradley (above), Founder at The Craft Irish Whiskey Co., added, “I am so proud that we have been recognised in the A’ Design Award for The Devil’s Keep. It has taken our team years of dedication, craftsmanship and passion to create what is a unique whiskey experience. To be recognised in such a prestigious category is a huge achievement, which has allowed us to take centre stage alongside some of the most exceptional products in the world.
Through the launch of The Devil’s Keep, my mission was to challenge global perceptions of Irish whiskey by creating the most luxurious drinking experience – ultimately filling the gap in the market for ultra-luxury Irish whiskey.”
Following the success of The Devil’s Keep and The Emerald Isle Collection in partnership with Fabergé, The Craft Irish Whiskey Co. will announce its third release in June 2021.
For further information about The Devil’s Keep, please visit www.craftirishwhiskey.com/the-devils-keep.
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