Devil’s Keep by the Craft Irish Whiskey Co is Liquid History in the Making

Devil's Keep Irish Whiskey - A Mouth Watering Taste with an Eye Watering Price

Christmas is a time for indulgence, and if you’re an Irish Whiskey Fan, you might consider, as we say “pushing the boat out” with a €10,000 bottle of the Craft Irish Whiskey Co’s The Devil’s Keep.

Recently the Craft Irish Whiskey Co. launched The Devil’s Keep which is the oldest ever triple distilled Irish single malt whiskey. But, this is just one aspect of what makes it an eye-opener, it’s also the most-expensive first release in the history of Whiskey with an eye-watering price tag of €10,000 per bottle.

If you’re thinking ‘no one would pay that’, the following should surprise you. Last month, the Devil’s Keep set a world record for the most expensive inaugural whiskey release ever at auction, selling for USD $60,000 in Houston!

The 29-year-old bottles of The Devil’s Keep usher in a new golden age of Irish Whiskey and fills a gap when it comes to ultra-luxury Irish Whiskey. There are 333 bottles of the Whiskey available now, and there are plans to release a further 666 next year.

A bottle of Devil's Keep Irish Whiskey inside its spectacular presentation case

When you think of Whiskey, most people will automatically think of Scotland. The main reason for this is the vast number of distillers and the unmatched depth and range of its offerings. However, his doesn’t necessarily mean that Scotland is home to the best whiskey products in the world.

With the introduction of The Devil’s Keep, Jay Bradley, the Founder of The Craft Irish Whiskey Co. is aiming to redefine global perceptions of Irish Whiskey.

The Devil’s Keep has been aged in 200 litre’ first fill’ American oak casks previously storing bourbon, then finished in rare 100-litre French Oak barrels that held tawny port, before a final finish in expensive virgin Hungarian oak. It’s this holy trinity of triple distillation that creates the rich vanilla, wild honey and toasted maple syrup flavour profiles – making it the finest Whiskey Ireland has ever produced.

Jay Bradley founder of the Craft Irish Whiskey Co

Jay said, “We’re thrilled to be celebrating Ireland’s whiskey resurgence by launching The Devil’s Keep, which has been a crusade sparing no expense to source the finest ingredients, and the most sublime flavours – it truly is the culmination of our devotion, passion and craft.”

During 2020, Craft Irish Whiskey Co.’s sister company, Whiskey & Wealth Club, has seen a significant uptick in interest from investors hedging risk by seeking stable alternative investments outside of the traditional financial markets – making The Devil’s Keep a wise legacy investment.

A bottle of Devil's Keep Irish Whiskey

I’ll be frank and state that I haven’t tried it and given the price per bottle, it is no surprise why. Over the past few months, some mind-boggling sums have been paid for inaugural releases with buyers happy to pay out enormous sums of money to own a bottle of history. With regards to the Devil’s Keep nuances, I’ll leave this to people with significantly deeper pockets than me to provide some taste feedback!

Devil’s Keep Irish Whiskey – Where and how?

The Devil’s Keep whiskey is available to buy online for €10,000. For more information, please visit

For more reviews and spirits guides, visit our dedicated section here.

Devil's Keep by the Craft Irish Whiskey Co is Liquid History in the Making 2


Paul Godbold

Founder, Editor-in-Chief

Paul is the owner and editor-in-chief of Luxurious Magazine. He previously worked as a fashion model, was in the British Army and created companies in the technology, venture capital and financial services sectors. In addition to writing, he also proofs, edits, designs, lays out and publishes all the articles in the online magazine. Paul is a full member of the Chartered Institute of Journalists.

error: Copying this content is prohibited by Luxurious Magazine®