New Diamond Shaped Toblerone Launched at High Security Vault

New Diamond Shaped Toblerone Launched at High Security Vault

Toblerone is offering the public the chance to take its brand-new diamond chocolate ‘Truffles’ from behind a secure vault in a faux jewellery store in central London from 28th to 30th September 2023.

Famous for its iconic pyramid shape throughout its 115-year history, Toblerone Truffles marks the first time that the brand is expanding into a new diamond shape.

The new luxurious diamond-shaped chocolate has a smooth, velvety truffle centre with crunchy bits of nougat and almond.

A half eaten piece of the chocolate

Paying homage to the precious diamond shape of the new chocolate and drawing inspiration from the high-stake jewellery heist of Hatton Garden, The Toblerone Diamond Truffle Vault experience offers members of the public the chance to get their hands on the gold-wrapped diamond truffles… but only if they can crack the code to the vault.

Amongst the designer boutiques of Mayfair and just a few doors down from one of the city’s landmark luxury department stores, the experience is like walking into a high-end jewellery shop with maximum security protecting the precious chocolate jewels.

The store is open from Thursday, 28th to Saturday, 30th September 2023, with entry on a first-come-first-served basis.

The box housing the chocolate truffles

Claire Kamara from Toblerone commented, “Toblerone Truffles is an exciting move for us; it’s the first time our much-loved nougat filling has been inside any other shape than a pyramid. We wanted to treat this precious chocolate like a precious diamond and are excited to see Toblerone fans take on the vault to claim the sweetest jewels of all – Toblerone Truffles.”

The Toblerone Diamond Truffle Vault will be open to the public daily from September 28th to 30th (10 am – 6 pm), located at 189 Piccadilly, London, W1J 9ES.

Read more lifestyle news and features here.

One of the chocolate truffles, without a bit in it!New Diamond Shaped Toblerone Launched at High Security Vault 2

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