Justerini & Brooks, the venerable purveyor of fine wines and spirits, marks its momentous 275th anniversary with the unveiling of its first boutique and tasting rooms within the historic Burlington Arcade in the heart of London.
The launch within this iconic London landmark and renowned luxury shopping destination heralds a new era for Justerini & Brooks’ connoisseurs and enthusiasts by offering open access to buy and taste an array of some of the world’s finest wines and whiskies by the glass.
Located at 41 Burlington Arcade, guests can discover a plethora of rare vintages from Châteaux, artisan wine growers, and whiskies from some of Scotland’s most revered distilleries. With its fine wine selection, which is refreshed every quarter, the boutique brings new discoveries from an unrivalled collection, including wines that are ready to drink now and bottles to add to a collection.
Starting on the ground floor, the boutique offers guests the opportunity to discover some of Justerini & Brooks’ most exceptional wines and whiskies to take home or be delivered, perfect for those just beginning their journey, all the way to the most seasoned collector.
Guests can then head up to the first-floor lounge area to enjoy Justerini & Brooks’ fine wine selection by the glass, where the Coravin preservation system is utilised to offer guests the optimum tasting experience. Complete with plush velvet banquettes, guests can sit back in the comfort of the tasting rooms and enjoy the architectural elegance of Burlington Arcade, hidden away from the crowds.
Giles Burke-Gaffney, Buying Director at Justerini & Brooks, said, “41 Burlington Arcade offers a unique experience in London, from fine wines for future enjoyment to those ready to savour immediately in our first-floor lounge or at your own home. Our passion lies in our diverse selection, but most notably includes a fine array of classic Bordeaux and Burgundies, curated over centuries with the region’s top producers.
We take pride in showcasing a carefully chosen selection of wines that are currently at their peak and available for immediate enjoyment, as well as those with huge potential to drink in the future. Whether you seek a singular taste or a full case, our boutique boasts a plethora of extraordinary, rare wines from renowned vineyards worldwide, including Domaine du Comte Liger Belair, Philipponnat, and Château Lafleur.”
For those looking to venture into the world of whiskies, visit the basement for the very best of Justerini & Brooks’ offering. From the remote Highlands of Scotland down to the grassy Lowlands, it’s an essential visit for those wishing to expand their rare whisky collection.
“Opening our first boutique and tasting rooms at Burlington Arcade is a momentous occasion for Justerini & Brooks in the year we celebrate our 275th anniversary,” said Tod Bradbury, Private Client Director—Whiskies at Justerini & Brooks.
“Complementing our St James’s Street home, No. 41 will offer visitors a first-hand glimpse of our outstanding portfolio and professional advice from our dedicated staff. Whether you’re seeking some expert advice on starting your own whisky collection or looking to enjoy a glass of whisky with good company, we look forward to welcoming you to Burlington Arcade.”
Burlington Arcade is celebrated for its rich heritage and provides a unique but covered retail experience within a historical 205-year-old property.
The addition of Justerini & Brooks within the arcade will provide a meeting place for curious minds and industry experts to gather and exchange ideas and stories over some of the world’s best wine and spirits, as well as a new immersive retail experience.
Trupti Shah, Commercial and Marketing Director, Burlington Arcade, said, “We are thrilled to welcome Justerini & Brooks to Burlington Arcade. Both brands share a rich heritage, and having a boutique dedicated to showcasing some of the world’s finest wines and whiskies to taste and purchase will offer our customers another point of difference.”
Justerini & Brooks’ boutique and tasting rooms will be open Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. For more information, visit www.justerinis.com.
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