SOFT THUNDER’s Flagship Bakery Café Opens in Hong Kong’s Wan Chai

SOFT THUNDER Flagship Bakery Café Opening in Hong Kong's Wan Chai

Founded in 2020 and opened its first store in Kennedy Town in 2021, artisan bakery SOFT THUNDER has become a hotspot for top-notch handcrafted pastries. The popular bakery is dedicated to serving up a meticulous selection of viennoiserie reinvented with creative looks and tastes, all upon a solid foundation of traditional techniques.

Representing a milestone of the brand, SOFT THUNDER’s new 2000-sq-ft flagship Bakery Café offers a one-of-a-kind dining experience for patrons to indulge in a hip contemporary ambience while savouring a variety of viennoiserie, pastries and artisan coffee.

The interior of the new flagship bakery and cafe

The spacious and “insta-worthy” café will undoubtedly become a go-to place for a delightful breakfast or afternoon tea with friends.

A blend of French baking techniques and creativity

Synonymous with traditional French viennoiserie, SOFT THUNDER is all about enjoyment and casual luxury. Since the opening of its first store in 2021, the brand has captivated pastry lovers with a range of sought-after creations, including flaky viennoiserie, cinnamon rolls, “Grand Palmier”, and Unicorn Puffs.

A photograph showing one of the drinks and a croissant covered with pistachio

In addition to the delicate appearance and innovative flavours, the brand’s success lies in its solid French baking techniques. The brand also remains committed to operating an in-house bakery within the store, ensuring guests enjoy fresh-from-the-oven products.

Introducing a bakery café to the local dining scene has always been one of the brand’s missions, which did not materialise until they came across this prestigious location near Three Pacific Place. The 2000 sq. ft café is designed as an urban hideaway with a laid-back vibe from the American West Coast.

Flagship-exclusive new items with savouries, beverages and pistachio-flavoured products

The flagship bakery café features a dine-in area and a more expansive selection of baked goods. The newly launched “Crème Caramel Danish” is a decadent treat with layers of texture and flavours. A number of popular pistachio items will be offered, from the beloved “Pistachio Croissant” to the new creations, including “Pistachio Unicorn Puff” and “Pistachio Latte”, which is made with 100% natural pistachio paste.

A photograph of a customer holding a custard tart and another showing a Lotus inspired biscuit dessert

Another highlight is the improved recipe for the “Custard Tart”, which comes from rounds of trial and error, resulting in a crunchier texture. By the way, do not miss the new homemade bagels with savoury fillings!

SOFT THUNDER partners with local coffee roaster ROASTWORK to serve artisan coffee. A bespoke house blend with a “nutty and chocolatey flavour” is created for SOFT THUNDER, which pairs well with bread and pastries. Customers also have a choice of a fruity blend, which boasts floral notes and a hint of berries.

Concept of “Bridging the American West Coast and East Asia” executed by award-winning Studio

A photograph showing some of the seating inside the bakeryThe interior design of the flagship bakery café, created by the award-winning ARKAUNIS, revolves around the theme of “Bridging the American West Coast with East Asia”.

It encapsulates the West Coast’s laid-back vibe of North America and brings it into bustling Hong Kong.

Pacific rim-inspired design elements such as volcanic basalt stone, metal lava foam, and pine wood are incorporated into the café.

A seven-meter-long handcrafted sandstone counter takes centre stage at the café to display the artistic baked goods. The use of stainless steel veneer and concrete panels seamlessly blends natural aesthetics with minimalism.

Grab yourself a window seat and bask in abundant natural daylight, or embrace the tranquillity in the discrete space and insulate yourself from the hustle and bustle of the city.

SOFT THUNDER has also collaborated with MiiR from Seattle to launch co-branded merch such as tumblers and coffee mugs for guests to enjoy their drinks anywhere, anytime.

SOFT THUNDER Bakery Café – Where and how?

  • Address: Shop B, 31 Queen’s Road East, Wan Chai (Nearby Three Pacific Place, Exit F of Admiralty MTR)
  • Opening Hours: 8 am – 8 pm
  • Instagram @soft.thunder.bakery

Read more news from the international culinary sector here.

The exterior of the new premises in Wan ChaiSOFT THUNDER's Flagship Bakery Café Opens in Hong Kong's Wan Chai 2

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